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Turning Clicks into Conversions with B2B Google Ads

Are you investing significant resources and budget into your B2B Google Ads for your luxury brand, but still not seeing the return you desire?

  • Your click-through rates might be impressive, but the conversions are not reflecting the same success.
  • Despite your meticulous keyword research, your ads may not be reaching the affluent audience you target.
  • Perhaps your creatives are not captivating enough to drive actions in the luxury market.

Optimizing your B2B Google Ads for the luxury industry is not just about outbidding competitors. It’s a sophisticated process of aligning user intent with the allure of luxury, refining creatives to resonate with high-end tastes, and fine-tuning targeting metrics. Collaborating with a dedicated B2B Google Ads agency that understands the nuances of the luxury market could be the game-changer you need.

At Single Grain, we specialize in maximizing the ROI from your Google Ads campaigns in the luxury sector. Utilizing data-driven strategies, we tailor your campaigns to reach the right audience and prompt them to act, turning your ad spend into profitability in the world of luxury.


Excelling in B2B Google Ads Management

At Single Grain, we do more than just manage your B2B Google Ads for the luxury market. We employ a strategic, comprehensive approach to ensure your ad spend delivers maximum value. Our focus is on attracting high-end, qualified leads and guiding them through the conversion funnel.

We craft targeted ad strategies, bespoke for your luxury brand, using data-driven insights to reach potential customers who appreciate the finer things in life. Through continuous tracking and optimizations, we ensure your ads stay relevant and impactful, driving down the CPA while increasing the ROI in the luxury sector.

With Single Grain, you can leave the sifting through analytics and fine-tuning of Google Ads to us. You can focus on your core business functions, such as creating exquisite products or delivering exceptional services, while we work in the background to grow your affluent customer base and revenues.

Our B2B Google Ads services for the luxury industry include:

  • Keyword research & ad grouping
  • Bid management & optimization
  • Ad creative & landing page development
  • ROI tracking & analytics
  • Demographic & geographic targeting
  • Local & mobile ads management
  • A/B testing

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How Google and Meta Are Using AI To Make Ads Easier For You

In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight Performance Max and Advantage Plus, responsive search ads, AI-generated images and headlines. We emphasize the importance of embracing AI in marketing for future success.

Learn More About The Work We’ve Done

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes your agency stand out from others in the B2B Google Ads space?

    Our expertise lies in comprehending the intricacies of the luxury market, particularly in relation to Google Ads. Our seasoned team has honed their skills through years of managing a diverse array of luxury clients, providing us with the proficiency to devise bespoke, high-performing strategies. We reject the notion of a universal solution, opting instead to design tailored strategies that resonate with your distinct business goals and discerning clientele. We are perpetually in tune with the latest trends in Google Ads and utilize cutting-edge technologies, ensuring our clients maintain a competitive edge in the opulent world of luxury.

  • How does B2B Google Ads differ from B2C Google Ads?

    While both luxury and mass-market Google Ads strive to enhance brand visibility and stimulate customer action, the methodologies and tactics employed can vary greatly. Luxury B2B buying cycles are typically more protracted and involve a larger number of decision-makers, necessitating a more refined and strategic approach to Google Ads. As a B2B Google Ads agency, we concentrate on creating superior and insightful ads that resonate with each influencer within the purchasing journey, guaranteeing your luxury brand’s unique value proposition is eloquently conveyed at each interaction.

  • What are the most effective strategies for B2B Google Ads?

    Success in the luxury market hinges on a deep understanding of your distinctive brand and discerning clientele. A crucial element is the precise identification and engagement of your target audience. We typically employ comprehensive keyword analysis, meticulous audience segmentation, and bespoke ad copy to ensure your advertisements connect with potential patrons. Moreover, we concentrate on enhancing your Quality Score and implementing astute bidding strategies to optimize your return on ad investment, all while maintaining the elegance and exclusivity associated with the luxury industry.

  • How much should I budget for B2B Google Ads on a monthly basis?

    The budgeting process for your Google Ads campaign is a nuanced one, particularly in the luxury sector. It’s not a matter of picking a number out of thin air; it’s about aligning your financial commitment with your specific business aspirations, the competitive dynamics of the luxury market, and the unique characteristics of your brand. There’s no universal budget blueprint for Google Ads in the B2B arena. However, our role is to guide you in formulating a budget strategy that resonates with your objectives. We initiate this process by gaining a deep understanding of your goals, evaluating the effectiveness of your current ad campaigns, and taking into account the competitive environment of your industry. Armed with this knowledge, we can suggest a budget that will not only drive impactful results but also ensure a robust return on your investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Attract Luxury Clients Now

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work


Level Up Your Marketing Without Increasing Your Headcount

Attract Luxury Clients Now