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Turning Clicks into Conversions with B2B Google Ads

Are you putting substantial effort and budget into your B2B Google Ads but still not seeing the return you desire?

  • Your click-through rates might be decent, but the conversions are not following suit.
  • Despite your diligent keyword research, your ads may not be reaching the right audience.
  • Perhaps your creatives are not compelling enough to drive actions.

Optimizing your B2B Google Ads is not just about outbidding competitors. It’s a complex process of matching user intent, refining creatives, and fine-tuning targeting metrics. Partnering with a dedicated B2B Google Ads agency could be the game-changer you need.

At Single Grain, we specialize in maximizing the ROI from your Google Ads campaigns. Utilizing data-driven strategies, we tailor your campaigns to reach the right audience and prompt them to act, turning your ad spend into profitability.

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Excelling in B2B Google Ads Management

Single Grain goes beyond just managing your B2B Google Ads. We take a strategic, comprehensive approach to ensure your ad dollars work harder for you. Our focus is on attracting qualified leads and driving them down the conversion funnel.

We devise targeted ad strategies, tailor-made for your business, using data-driven insights to reach potential customers. Through continuous tracking and optimizations, we ensure your ads stay relevant and impactful, driving down the CPA while increasing the ROI.

With Single Grain, you can leave the sifting through analytics and tweaking of Google Ads to us. You can focus on your core business functions, while we work in the background to grow your customer base and revenues.

Our B2B Google Ads services include:

  • Keyword research & ad grouping
  • Bid management & optimization
  • Ad creative & landing page development
  • ROI tracking & analytics
  • Demographic & geographic targeting
  • Local & mobile ads management
  • A/B testing

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance

Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel approach and impression-based channels for long-term growth. They highlight the move from conversion-only ads to including awareness phases and the challenges of digital marketing attribution. The discussion stresses investing in top-of-funnel traffic, the limitations of platform metrics, the importance of analytics, and the role of agencies in navigating data for sustainable growth.

Frequently Asked Questions

  • Do Google Ads work for B2B?

    Yes, Google Ads work for B2B by utilizing a pay-per-click model that helps efficiently allocate your marketing budget to attract interested and relevant prospects.

  • How much does it cost to hire an agency for Google Ads?

    Hiring a Google Ads agency typically costs between $500 and $5,000 per month, with top-tier services potentially exceeding $10,000 monthly. Prices vary based on factors like advertising budget, campaign complexity, and required services.

  • What is a B2B ad agency?

    A B2B ad agency specializes in creating marketing strategies and campaigns that target other businesses, helping sellers communicate effectively with decision-makers within organizations.

  • What is the salary of Google Ads agency?

    The average hourly salary for a Google Ads specialist in the United States is $25.95.

If you were unable to find the answer you've been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Generate Quality B2B Leads

— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Generate Quality B2B Leads