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Turning Clicks into Conversions with B2B Google Ads

Are you investing significant resources and budget into your B2B Google Ads for your health-focused business, but still not seeing the return you desire?

  • Your click-through rates might be healthy, but the patient conversions are not following suit.
  • Despite your diligent keyword research, your ads may not be reaching the right health-conscious audience.
  • Perhaps your creatives are not compelling enough to drive actions towards better health.

Optimizing your B2B Google Ads for the health industry is not just about outbidding competitors. It’s a complex process of matching user intent, refining creatives, and fine-tuning targeting metrics. Partnering with a dedicated B2B Google Ads agency could be the game-changer you need.

At Single Grain, we specialize in maximizing the ROI from your Google Ads campaigns. Utilizing data-driven strategies, we tailor your campaigns to reach the right audience and prompt them to act, turning your ad spend into a healthy profitability.


Excelling in B2B Google Ads Management

At Single Grain, we do more than just manage your B2B Google Ads for the health industry. We take a strategic, comprehensive approach to ensure your ad dollars work harder for you. Our focus is on attracting qualified leads, such as healthcare providers and medical institutions, and guiding them down the conversion funnel.

We devise targeted ad strategies, tailor-made for your health-related business, using data-driven insights to reach potential customers. Whether you’re selling medical equipment or offering telehealth services, we ensure your ads resonate with the right audience. Through continuous tracking and optimizations, we ensure your ads stay relevant and impactful, driving down the CPA while increasing the ROI.

With Single Grain, you can leave the sifting through analytics and tweaking of Google Ads to us. You can focus on your core business functions, like improving patient care or developing new medical technologies, while we work in the background to grow your customer base and revenues.

Our B2B Google Ads services for the health industry include:

  • Keyword research & ad grouping
  • Bid management & optimization
  • Ad creative & landing page development
  • ROI tracking & analytics
  • Demographic & geographic targeting
  • Local & mobile ads management
  • A/B testing

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How Google and Meta Are Using AI To Make Ads Easier For You

In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight Performance Max and Advantage Plus, responsive search ads, AI-generated images and headlines. We emphasize the importance of embracing AI in marketing for future success.

Learn More About The Work We’ve Done

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes your agency stand out from others in the B2B Google Ads space?

    Our expertise lies in our profound comprehension of the health sector and the particular intricacies of Google Ads within this field. Our team boasts years of experience collaborating with a wide range of health-focused clients, providing us with the necessary insights to formulate impactful and cost-effective strategies. We reject the notion of a universal solution; instead, we design bespoke strategies that resonate with your distinct business goals and target demographic. We are perpetually keeping pace with the most recent Google Ads developments and harnessing cutting-edge technologies to guarantee our clients maintain a competitive edge.

  • How does B2B Google Ads differ from B2C Google Ads?

    Even though both B2B and B2C Google Ads strive to enhance exposure and stimulate conversions, the methods and tactics employed can vary considerably. In the health industry, B2B purchasing cycles are often more extended and involve a larger number of stakeholders, necessitating a more focused and deliberate approach to Google Ads. Our priority is to create superior, enlightening ads that resonate with each decision-maker involved in the procurement process, guaranteeing your value proposition is successfully conveyed at every interaction.

  • What are the most effective strategies for B2B Google Ads?

    Success in the health industry hinges on a deep understanding of your unique business and the specific needs of your target audience. A crucial component of this is the ability to identify and connect with your audience in a meaningful way. We achieve this by conducting comprehensive keyword research, creating detailed audience segments, and crafting customized ad copy that speaks directly to potential patients or clients. Furthermore, we concentrate on enhancing your Quality Score and implementing strategic bidding tactics to ensure the highest possible return on your investment in Google Ads.

  • How much should I budget for B2B Google Ads on a monthly basis?

    The budget for your B2B Google Ads largely hinges on your unique healthcare business objectives, the competitive dynamics, and the specific characteristics of the health industry. A universal budget for B2B Google Ads doesn’t exist, but we’re equipped to assist you in establishing a budget that resonates with your goals. Our approach begins with comprehending your objectives, evaluating your existing ad performance, and taking into account the competitive environment in the healthcare sector. Armed with this knowledge, we’re able to suggest a budget that will efficiently yield outcomes and offer a robust return on your investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize Health Ads

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work


Level Up Your Marketing Without Increasing Your Headcount

Optimize Health Ads