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Turning Clicks into Conversions with B2B Google Ads

Are you investing significant resources and budget into your B2B Google Ads for your e-commerce business, but not seeing the return you anticipated?

  • Your click-through rates might be satisfactory, but the conversions aren’t reflecting your efforts.
  • Despite your meticulous keyword research, your ads may not be reaching your ideal online shoppers.
  • Perhaps your ad creatives aren’t enticing enough to prompt purchases.

Optimizing your B2B Google Ads for e-commerce isn’t just about outbidding competitors. It’s a nuanced process of aligning with shopper intent, refining ad creatives, and fine-tuning targeting metrics. Collaborating with a dedicated B2B Google Ads agency could be the turning point your online store needs.

At Single Grain, we specialize in maximizing the ROI from your Google Ads campaigns for e-commerce. Leveraging data-driven strategies, we customize your campaigns to reach the right online shoppers and inspire them to act, transforming your ad spend into profitability.

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Excelling in B2B Google Ads Management

At Single Grain, we do more than just manage your B2B Google Ads for your e-commerce business. We adopt a strategic, all-encompassing approach to ensure your advertising budget is put to its best use. Our primary goal is to attract high-quality leads and guide them through the conversion funnel, turning browsing shoppers into loyal customers.

We craft targeted ad strategies, custom-built for your e-commerce platform, using data-driven insights to connect with potential customers. Through relentless tracking and fine-tuning, we ensure your ads remain relevant and compelling, reducing the Cost Per Acquisition (CPA) while boosting the Return on Investment (ROI).

With Single Grain, you can focus on your core e-commerce operations, leaving the intricate task of analyzing data and adjusting Google Ads to us. We work diligently in the background to expand your customer base and increase your revenues.

Our B2B Google Ads services for your e-commerce business include:

  • Keyword research & ad grouping
  • Bid management & optimization
  • Ad creative & landing page development
  • ROI tracking & analytics
  • Demographic & geographic targeting
  • Local & mobile ads management
  • A/B testing

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Site removes ads, traffic explodes 113%, Sam Sulek's views fall, Neil’s acquisition & more

**Eric Siu and Neil Patel discuss:** - Impact of removing ads on organic visibility - Decline of fame and B2B branding - Power of webinars and selling approaches - Role of HOAs and AI usage **Timestamps:** - 00:00: Site removes ads; traffic explodes - 02:47: Sam Sulek's declining views - 03:47: Neil’s acquisition story - 13:04: GPT-4 and HOAs - 16:13: Joe Biden hiring a meme master - 16:44: $200M/year webinar success

Frequently Asked Questions

  • What makes your agency stand out from others in the B2B Google Ads space?

    As a team deeply immersed in the e-commerce sector, we take great pride in our comprehensive understanding of Google Ads and its unique implications in this industry. Our seasoned team has spent years honing their skills by working with a wide array of e-commerce clients, gaining invaluable insights and expertise along the way. We firmly believe that no two businesses are the same, and as such, we reject the notion of a one-size-fits-all strategy. Instead, we meticulously design bespoke strategies that align seamlessly with your distinct business goals and target demographics. We are committed to staying at the forefront of Google Ads advancements and harnessing cutting-edge technology, ensuring our clients maintain a competitive edge in the ever-evolving e-commerce landscape.

  • How does B2B Google Ads differ from B2C Google Ads?

    When it comes to both E-Commerce and traditional retail Google Ads, the goal is to enhance visibility and foster conversions, yet the methodologies and tactics employed can vary greatly. The purchasing cycles in E-Commerce are usually more extended and involve a larger number of decision-makers, necessitating a more precise and strategic approach to Google Ads. As a B2B Google Ads agency, we concentrate on creating superior and insightful ads that resonate with every individual involved in the buying journey, guaranteeing your unique selling proposition is successfully conveyed at each interaction.

  • What are the most effective strategies for B2B Google Ads?

    In the context of an e-commerce enterprise, the most potent strategies are intricately tied to your distinctive business model and the audience you cater to. A pivotal element is gaining a deep comprehension of your audience and targeting them proficiently. We typically employ comprehensive keyword analysis, meticulous audience segmentation, and customized ad copy to ensure your ads strike a chord with prospective shoppers. Furthermore, we concentrate on enhancing your Quality Score and employing tactical bidding methodologies to amplify the return on your advertising investment.

  • How much should I budget for B2B Google Ads on a monthly basis?

    The budget for your Google Ads campaign is primarily influenced by your distinct e-commerce objectives, the competitive dynamics of your market, and the unique characteristics of your industry. A universal budget for B2B Google Ads doesn’t exist, but we’re equipped to assist you in establishing a budget plan that corresponds with your goals. Our process begins with comprehending your objectives, evaluating your existing ad performance, and taking into account the competitive environment of your industry. Armed with this knowledge, we can suggest a budget that will efficiently generate outcomes and deliver a robust return on your investment.

If you were unable to find the answer you've been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify B2B Sales

— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Amplify B2B Sales