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Turning Clicks into Conversions with B2B Google Ads

Are you putting substantial effort and budget into your B2B Google Ads but still not seeing the return you desire?

  • Your click-through rates might be decent, but the conversions are not following suit.
  • Despite your diligent keyword research, your ads may not be reaching the right audience.
  • Perhaps your creatives are not compelling enough to drive actions.

Optimizing your B2B Google Ads is not just about outbidding competitors. It’s a complex process of matching user intent, refining creatives, and fine-tuning targeting metrics. Partnering with a dedicated B2B Google Ads agency could be the game-changer you need.

At Single Grain, we specialize in maximizing the ROI from your Google Ads campaigns. Utilizing data-driven strategies, we tailor your campaigns to reach the right audience and prompt them to act, turning your ad spend into profitability.


Excelling in B2B Google Ads Management

Single Grain goes beyond just managing your B2B Google Ads. We take a strategic, comprehensive approach to ensure your ad dollars work harder for you. Our focus is on attracting qualified leads and driving them down the conversion funnel.

We devise targeted ad strategies, tailor-made for your business, using data-driven insights to reach potential customers. Through continuous tracking and optimizations, we ensure your ads stay relevant and impactful, driving down the CPA while increasing the ROI.

With Single Grain, you can leave the sifting through analytics and tweaking of Google Ads to us. You can focus on your core business functions, while we work in the background to grow your customer base and revenues.

Our B2B Google Ads services include:

  • Keyword research & ad grouping
  • Bid management & optimization
  • Ad creative & landing page development
  • ROI tracking & analytics
  • Demographic & geographic targeting
  • Local & mobile ads management
  • A/B testing

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How Google and Meta Are Using AI To Make Ads Easier For You

In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight Performance Max and Advantage Plus, responsive search ads, AI-generated images and headlines. We emphasize the importance of embracing AI in marketing for future success.

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes your agency stand out from others in the B2B Google Ads space?

    We pride ourselves on our deep understanding of the B2B landscape and the specific nuances of Google Ads within this arena. Our team has years of experience working with a diverse portfolio of B2B clients, which has equipped us with the know-how to tailor effective and efficient strategies. We don’t believe in a one-size-fits-all approach; instead, we craft custom strategies that align with your unique business objectives and target audience. We’re constantly staying abreast of the latest Google Ads trends and leveraging innovative technologies to ensure our clients stay ahead of the curve.

  • How does B2B Google Ads differ from B2C Google Ads?

    While both B2B and B2C Google Ads aim to increase visibility and drive conversions, the strategies and tactics can differ quite significantly. B2B buying cycles are typically much longer and involve more stakeholders, which requires a more targeted and thoughtful approach to Google Ads. We focus on crafting high-quality and informative ads that speak to each decision-maker within the buying process, ensuring your value proposition is effectively communicated at each touchpoint.

  • What are the most effective strategies for B2B Google Ads?

    The most effective strategies are highly dependent on your unique business and target audience. However, a key aspect is understanding and targeting your audience effectively. We often leverage in-depth keyword research, detailed audience segmentation, and tailored ad copy to ensure your ads resonate with potential customers. Additionally, we focus on optimizing your Quality Score and utilizing strategic bidding strategies to maximize your return on ad spend.

  • How much should I budget for B2B Google Ads on a monthly basis?

    This largely depends on your specific business goals, competitive landscape, and the nature of your industry. There is no one-size-fits-all budget for B2B Google Ads, but we can help you determine a strategic budget that aligns with your objectives. We start by understanding your goals, assessing your current ad performance, and considering your industry’s competitive landscape. With this information, we can propose a budget that will effectively drive results and provide a strong return on investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Generate Quality B2B Leads

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work


Level Up Your Marketing Without Increasing Your Headcount

Generate Quality B2B Leads