It’s not hard to see that social media, especially sites like Facebook and Twitter, play a role, no matter how big or small, in everyday life. Now, more than ever, companies and individuals are trying to find ways to leverage their authority on social media networks so that they can …
The Unwritten Rules of Social Media
When you sign on to any social media site, you agree to their terms and conditions, but you should keep two important things in mind: one, you should do your best to adhere to these rules, and two, you should never expect that others will do so. As a member …
The Best Social Media Plugins: Safari, Firefox, and Chrome
Why did you pledge allegiance to your favorite browser? For many, the ability to personalize their browser with plugins is a clear reason to prefer one browser over another. Now we’re here to make a truce, and show that three different browsers have great social media plugins to offer. Whether …
Social Media: Past, Present, and Future
Wikipedia defines Social Media as “media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” By this definition, the first online social media platform was Usenet, an early online bulletin board. Social interaction in this …
Google vs. Bing: New Developments in Social Search
This week, both Google and Bing have unveiled similar solutions: displaying search results with commentary from social users who have liked, tweeted, or otherwise interacted with the page. Check out the differences and similarities as these two major search engines compete for customer loyalty and compelling search results. Social integration …
The Anatomy of Viral Content
The Anatomy of Viral Content A viral hit is the holy grail of internet marketing – when your content is being shared eagerly across the internet, through social media and networks, email, chat, and even word of mouth. Shared content is far more powerful than any paid advertising method, because …
The Ultimate List of Twitter Tools
You say you want to find a tool to help you understand a little more about the crazy world of Twitter? Well, you’re in luck – everything from tracking a package to viewing a conversation, from aggregating tweets into one account to searching on anything, there is a tool that …
9 Jobs to Do to Build Your Personal Brand
Building a brand is a huge job, whether that brand represents a huge business or one individual. As an individual, you have both the advantage and disadvantage that everything you do becomes part of your brand. Being able to define and stay true to yourself might seem easier than constructing …
How Facebook is Changing the Business Landscape
It wasn’t that long ago that incorporating an Internet presence was optional for a business. Now it’s virtually impossible for a business to compete without paying at least some attention to the F word: Facebook. The implications for business increase in number and detail with every passing day, but Facebook’s …
Social Media Rules for B2B
Have you ever heard the saying “there’s always a customer behind any business to business transaction”? While it’s true that there are always individuals making purchases on behalf of companies in business to business exchanges, B2B is still a different beast in social media. Many of the same rules still …