If you’ve worked in the SEO world for long enough, you’ll hear the phrase “naturally diversify your anchor text” more times than you can stand. Even if that’s the case, you hear it for a reason – doing so is very important to the health of your SEO campaign. The …
Enhance Your SEO Efforts With Ontology
Ontology, defined, is the formal representation of a set of concepts within a domain and the relationships between those concepts. In the search space, ontology is used by the search engines to draw relationships between websites, establish link neighborhoods, and establish content relevancy on-page. Understanding keyword ontology is vital for …
SEO Campaign With Long Term Focus
When looking at your SEO campaign, you should deeply consider the long-term effects of what you – or whoever is in charge of your SEO – is doing. Implementing incorrectly can mean short term success with long term fallout. Wise scheduling and long-term focus allows for a long life of …
SEO Success for the Not-So-Social Business
Unfortunately, not every business website has the ability to spread virally. No matter how hard you try, creating true link bait for nails or rocks is a virtual impossibility. Link begging is unlikely to succeed because no blogger or webmaster feels your product brings value to their readers – after …
SEO Loves Content
Every SEO, when doing an initial evaluation, loves when he or she comes across great content. Sometimes, websites have other minor errors that prevent them from getting ranked well in the engines, but generally, one of the main things they lack is great, relevant content. Content isn’t as simple as …
301 Redirects
A 301 redirect is used when you need to tell the search engines (Google, Yahoo, MSN etc) that your website or web-page has moved permanently. This allows the engines to update their indexes with the new information. Assuming you don’t deactivate the old domain (if you are doing a domain …
First 5 Things You Should Ask Your SEO Clients
All of the answers to these questions will save you time and help you quickly develop focused and effective SEO strategies. 1.What demographics are you targeting? You can’t do a good job without this answer. If they don’t know, help them determine which demographics they should target.
Are Dashes and Underscores the Same?
There has been a lot of information floating around the Internet regarding dashes and underscores. A writer at CNET reported that he heard Matt Cutts speak at WordCamp 2001 in July and Matt said that underscores in URLs were either “now†or “soon to be†treated as word separators by …
Haste Makes Waste! SEO With End Results in Mind
Search engine optimization is great in that it can create nearly instant results across some major platforms. Imagine, you can add a page of content to your site and have it up in the rankings in literally weeks at most across Google, Yahoo, MSN, AOL and others… Hold it. Just …
Guide To Video Search Optimization
Videos are an important part of web 2.0 and videos, if optimized properly, will show up in the SERPs (and this is what you want). So, where do you start? We have some suggestions: Research First There are two areas that in need be researched and compared. The keywords and …