How to Build a SEO Friendly Website
By Ross Hudgens with 3 Comments
One of the most critical errors businesses make is ignoring SEO in the initial web design process. Many of these errors can be covered up or improved slightly, but large gaffes in design can cause long term traffic loss and a quick path to an unsuccessful business.
Sometimes web designers can consider themselves proficient in SEO, but still miss certain areas in the design process, or not want to interfere with design dreams of the businesses they are creating a website for. As a business owner, it is important to keep every step of the web design process in mind and be knowledgeable about it when thinking about your own perfect design.
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5 SEO Tips You Might Not Know
By Ross Hudgens with No Comments
There’s a lot of “best practice” SEO information out there, much of it overlapping. You can find the same thing repeated and then repeated again, with a little different language and a minor detail changed here or there. This post is about providing you five hard and fast SEO tips that you can’t find everywhere, but you can use immediately to improve your SEO campaigns.
1. Using domain names in anchor text. Google’s “brand update” a long time ago brought some of the more established names on the web higher in the SERPs. How did Google do this? Did they hand pick all of these brands? Unlikely. It is more probable that Google attached a metric to the number of domain-name instances in anchor text, a strong indicator of brand strength. Read More
Keyword Fragments to Improve Your SEO
By Ross Hudgens with 1 Comment
If you’ve worked in the SEO world for long enough, you’ll hear the phrase “naturally diversify your anchor text” more times than you can stand. Even if that’s the case, you hear it for a reason – doing so is very important to the health of your SEO campaign.
The good thing about anchor text is that you can manipulate it in a such a way that it will both provide a natural link profile, and also provide additional traffic through the search engines. Read More
Enhance Your SEO Efforts With Ontology
By Ross Hudgens with 1 Comment
Ontology, defined, is the formal representation of a set of concepts within a domain and the relationships between those concepts. In the search space, ontology is used by the search engines to draw relationships between websites, establish link neighborhoods, and establish content relevancy on-page.
Understanding keyword ontology is vital for every operator in the SEO profession. Sometimes, they do it without ever knowing they’re doing it, as creating relevant, similar content is something that happens naturally throughout the internet. In some places, however, content breaks off this divide and hurts SEO for a given website. Other people perform ontological operations, but don’t fully flesh out its capability to maximize several areas of their search campaign.
SEO Campaign With Long Term Focus
By Ross Hudgens with 1 Comment
When looking at your SEO campaign, you should deeply consider the long-term effects of what you – or whoever is in charge of your SEO – is doing. Implementing incorrectly can mean short term success with long term fallout. Wise scheduling and long-term focus allows for a long life of success in the SERPs.
Hold your keyword focus. Are you a relatively small outfit that has no short term probability of achieving the most popular one or two word keywords? Maybe so, but that doesn’t mean you should ignore them in the short term. If your SEO campaign is effective you will slowly begin to crawl up the rankings for many of the most competitive terms, and you will soon see ranking for those keywords as a possibility. Read More
