Ever since the term “search engine optimization” was first coined to represent all of the different actions that could be taken to enhance a site’s rankings in the SERPs, there have been a few defined actions that constitute traditional SEO. From keyword-rich title tags to optimized headlines and content that …
Future Google Panda Rollouts: How to Keep Your Site Safe
As the Google Panda update continues its slow and steady rollout, with new releases coming every 4-8 weeks, most SEO blogs have been focused on what changes have occurred and what effects these rollouts have had. In most cases, the posts on these sites revolve around what can be done …
How to Recover from a Google Panda Penalty
There’s nothing like waking up in the morning only to see that your website’s traffic has been cut in half by the latest Google algorithm update. Unfortunately, more people than ever – even including the owners of high quality, legitimate websites – have seen dramatic changes in their traffic and …
Essential WordPress Plugins to Maximize SEO
Plenty of webmasters today are building their sites on the WordPress platform – and with good reason! Not only is WordPress free to install on your own hosting account, it’s easy to manipulate, leads to faster indexing in the search engines and offers an unprecedented number of design options for …
Linkbait Content: What it is and How to Use it to Your Advantage
There’s really no arguing that websites need to have plenty of high quality backlinks pointing to them in order to rank well in the search engines. And when it comes to creating viral content and building these valuable links, “linkbait” content can’t be beat. But what is linkbait content? And …
Post-Panda Update Quality Indicators
Although it’s likely that the full impact of Google’s “Panda” update hasn’t yet been felt, it’s safe to say that this algorithm change has dramatically altered the playing field when it comes to search engine optimization. What has become clearer than ever is that Google is looking to promote sites …
How to Dramatically Improve Page Load Times
It’s not exactly a secret that page load times have long played a role in search engine rankings. Actually, it’s not a secret at all, considering that Google employees Amit Singhal and Matt Cutts announced that fact on the Google Webmaster blog back in April 2010: “You may have heard …
How to Avoid Becoming Google's Bitch (And How to be Their Friend)
Google’s latest update – widely known as the “Panda” or “Farmer” update – led to some pretty dramatic shake-ups in the SERPs, striking a major blow to previously “untouchable” sites like Associated Content, Mahalo and Suite 101 (as pictured below). Smaller publishers felt the sting as well, seeing a major …
Does Google PageRank Matter Anymore?
In the latest PageRank update, plenty of high PR sites actually lost rank, despite continuing to offer high quality content and good user experiences. So what gives? Is Google sending a message with its most recent update, or is it possible that PageRank simply isn’t as important as it once …
Little Known Ways to Perform SEO Keyword Research Revealed
Keywords and keyword phrases are the currency of the internet, and it’s no secret that good search engine optimization is built on in depth keyword research. But don’t just click open the same tired keyword research tools or navigate over to Google’s external keyword tool yet again. Instead, consider some …