SEO Success for the Not-So-Social Business
By Ross Hudgens with No Comments
Unfortunately, not every business website has the ability to spread virally. No matter how hard you try, creating true link bait for nails or rocks is a virtual impossibility. Link begging is unlikely to succeed because no blogger or webmaster feels your product brings value to their readers – after all, boring business products just aren’t their thing.
This doesn’t mean you’re left out in the cold. Every other business in your vertical has the exact same problem! Once you recognize this, you’ll find that success is definitely achievable – it’ll just take a slightly different route.
Perform in-depth, rigorous keyword research. Utilize every tool you can, such as Keyword Discovery, Ontology Tools, and Google’s Read More
SEO Loves Content
By Sujan Patel with No Comments
Every SEO, when doing an initial evaluation, loves when he or she comes across great content. Sometimes, websites have other minor errors that prevent them from getting ranked well in the engines, but generally, one of the main things they lack is great, relevant content.
Content isn’t as simple as writing stuff on the page. Content means creating excellent, relevant writing that shows keyword relevancy to the engines, increases usability to its users, and offers “link bait”, content worthy enough to draw links from people that visit the website. Read More
301 Redirects
By Sujan Patel with 5 Comments
A 301 redirect is used when you need to tell the search engines (Google, Yahoo, MSN etc) that your website or web-page has moved permanently. This allows the engines to update their indexes with the new information. Assuming you don’t deactivate the old domain (if you are doing a domain change) then theoretically Google will pass all your backlink and PR info to the new URL once the 301 redirect has been established and recognized. This should help maintain the integrity of whatever value and rank the old domain had established. Read More
First 5 Things You Should Ask Your SEO Clients
By Sujan Patel with 5 Comments
All of the answers to these questions will save you time and help you quickly develop focused and effective SEO strategies.
1.What demographics are you targeting? You can’t do a good job without this answer. If they don’t know, help them determine which demographics they should target. Read More
Are Dashes and Underscores the Same?
By Sujan Patel with No Comments
There has been a lot of information floating around the Internet regarding dashes and underscores. A writer at CNET reported that he heard Matt Cutts speak at WordCamp 2001 in July and Matt said that underscores in URLs were either “now†or “soon to be†treated as word separators by Google.
However, on August 10th Barry Schwartz at Search Engine Land reported the Matt Cutts was informing everyone that reports of Google treating underscores as word separators is not yet happening. Read More
