For too long, the standard advice on keyword research has been to go out, purchase an expensive keyword discovery tool and then spend hours running searches until you find keywords that meet the specific parameters in terms of search volume and competing pages that you set.

But this is 2012!  It’s time to shake things up and explore new ways to find the keywords that will best suit your business model and content needs.  Today, we’re going to look at how to use Twitter’s trending topics for keyword research, using a simple three-step process.  Let’s get started!

1 – Understanding What Trending Topics Are and What They Tell Us

Before we can start using trending topics in our keyword research, we’ve got to understand what they are and what types of information they tell us.  According to Twitter:

“Twitter’s Trending Topics algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help people discover the “most breaking” news stories from across the world. We think that trending topics which capture the hottest emerging trends and topics of discussion on Twitter are the most interesting.”

Essentially, Twitter uses these trending topics to highlight breaking news and viral topics that are growing in popularity exponentially.  As you might expect, this type of information offers some intriguing prospects when it comes to keyword research.

For example, if you’re pulling keywords to use in your pay-per-click (PPC) ads, how much extra money could you make if you were the first one to advertise on keywords related to new trending topics?  How many extra hits would your website get if you were the first to put out a blog post based on keywords related to a Twitter trending topic?

As you can see, there’s a lot of potential for using trending topics to identify keywords that will generate immediate interest in your ads or website.  But before we can start using these trending topics, we’ve got to know where to find them…

2 – Identifying Trending Topics within Your Industry

The easiest way to identify trending topics is to log in to Twitter itself.  On the right hand side of your Twitter profile, you should see a section titled “Trends”:

The default trend location (“United States” in the image above) will be set based on your location, but if it makes sense to do so for your business, you can also change this display to feature trending topics that are popular in individual cities or across entire countries.

Now, although these Twitter trending topics are easy to access and provide a good starting place for your keyword research, they have two major problems:

1. The inclusion of promoted topics skews the results, since these trending topics don’t represent actual public interest – just advertising dollars.  When evaluating Twitter’s reported trending topics, be sure to leave these out.
2. The scope of these topics is too broad.  Because Twitter is pulling the top trending topics from all users across all of the United States (in this case), the results include things like “Happy New Year” and “Iowa”.  While these trending topics may capture the mood of the public at a given point, they aren’t all that useful for webmasters who want to turn these trending topics into effective advertisements or articles.

Instead, we need a way to identify trending topics within specific industries in order to pick up on more relevant phrases that can be used in our keyword research.  To do this, check out either of the following free tools:

1. TwitScoop – Although the TwitScoop interface can take some getting used to, it provides an incredible amount of information once you understand how it works.  Use TwitScoop to identify trending topics from the past day, week or month, and to search for up-to-the-minute tweets from any industry.
2. TrendsBuzz – Not only does TrendsBuzz show you major trending topics across several different leading websites (including Twitter, Google+, Wikipedia and more), it also includes enhanced search features which will allow you to enter your industry keywords and find related news articles, blog posts and Web 2.0 updates to get a feel for what’s hot in your niche.

Using these two sources should enable you to get a pulse on what consumers in your industry are thinking.  Now, all we need to do is to figure out how to use this trending topic in our ads and web content…

3 – Transforming Trending Topics into Keyword Research

Unfortunately, there are no “hard and fast” rules on how to transform trending topics into keyword research, given the variability of the subject and differences that exist between industries in niches.  So instead of telling you exactly how to transform the trending topics you’ve identified into keyword research, let’s look at a few examples of how trending topics could be used to drive decisions about ad positioning and web content:

Example 1 – Keyword research for your ads

Currently, the Yahoo Buzz Movers section on the TrendBuzz website includes the keyword “bathroom cleaning tips”:

Entering this keyword phrase into TrendBuzz’s search feature turns up a number of news articles and questions related to “bathroom cleaning tips” that confirms that there’s public interest in this topic:

Now, suppose you run a plumbing supply website and want to capture some of this current interest to generate sales for your business.  Given the interest in this topic, you could decide to put together a report on the Top 7 Bathroom Cleaning Tips and offer it for free as part of your PPC ads.

As an example, the following PPC ad could help you to build generate traffic to your site by capitalizing on the trending topic you’ve identified:

Example 2 – Keyword research for your web content

When you’re writing website articles and blog posts, you have a little more flexibility in using trending topics from outside your industry, as the focus isn’t so much on providing totally relevant information as it is on capturing attention.

For example, say you run an SEO blog that helps webmasters figure out how to get their sites ranked well in Google.  According to the general Twitter trending topics pictured above and the current Google Buzz results pulled from TrendBuzz, there’s a lot of interest in the upcoming Iowa political caucuses:

As an experienced SEO strategist, you know that Rick Santorum has a long-standing problem getting his website ranked well in Google, but instead of using this issue for comic effect, you decide to harness this trending topic to build traffic back to your site with a blog post titled, “Why Rick Santorum Can’t Win in Google: 7 Lessons Webmasters Need to Know to Rank Well.”

Example 3 – Keyword research for market research

Finally, you can use trending topics to help drive market research for your company in terms of deciding which products to stock or what services to offer next.

In this example, let’s say you run a health food supply company.  When you log on to TwitScoop, you notice that “supplement” has been a trending topic for the past month (which is unsurprising, given the popularity of New Year’s Resolutions around this time):

When you click on the term “supplement”, you’re taken to a display that features every Tweet that relates to this keyword phrase in chronological order.  And although there are plenty of advertising messages mixed in to the results, you’ll also see plenty of people asking questions about specific types of supplements, which can clue you in to potential product lines your website could carry, as well as information that could attract visitors to your site when incorporated into a FAQ or information section.

As you can see, there’s no one way to incorporate trending topics into your keyword research.  Instead, for maximum success, use these tools to get a pulse for what your industry – as well as the general public – is interested in, and be open to incorporating this valuable data into your business plan in a number of different ways.

Image: michaelhyatt

1 – Start with proper keyword research

Although there’s no doubt that the holiday season represents a sales spike for many web businesses, this doesn’t give you carte blanche to start advertising for any relevant keyword you can think of. Just like with the traditional marketing tactics you use every other day of the year, conducting the proper keyword research up front is a vital step in ensuring that your holiday PPC campaigns will be successful.

So where should you start? First, build up a list of holiday-relevant keywords. For example, if you run an ecommerce store that sells electronics, you might want to consider advertising for the keyword phrase “LCD TVs holiday sale” instead of your usual “LCD TVs”. Consider any of the following holiday modifiers (or any other alternatives you can think of) to add to your current list of PPC target keywords:

• Gift
• Gift set
• Present
• Holiday
• Holiday sale
• Christmas
• Christmas sale
• Christmas present

Let your mind run free for a bit here. There’s an unlimited number of possible combinations when it comes to holiday keywords, and with a little extra effort, you might be able to uncover a winner that’s got good search volume and low competition amongst other advertisers.

2 – Optimize your landing pages to your holiday theme

If your PPC ad states that you’ve got the, “Best Deals on Holiday Gifts”, be aware that people are going to arrive back at your landing page in a holiday gift-giving mindset. To make the experience as consistent as possible for these visitors and to prevent the cognitive dissonance that occurs when a landing page doesn’t mean buyers’ expectations, disrupting the sales process, spend some time integrating holiday imagery into your site.

The following are a few different places you can add holiday-themed elements to your landing pages:

• Color scheme – Temporarily change your color scheme to popular seasonal palettes (including red, white and green or white and blue), to convey a sense of holiday celebration without going overboard.
• Imagery – Depending on the products you sell and the demographic makeup of your target visitors, adding holiday imagery in the form of snowflakes, snow men, Santa Claus or other icons can help tie your landing page back to your holiday-themed ad. Just be careful to avoid religious images, unless your site sells specifically religious merchandise.
• Text – Adding the words “Happy Holidays” or “Seasons Greetings” to your page can make it feel more festive (putting visitors in that all-important holiday spending mood).
• Promotions – With mega-stores competing for holiday business by dropping prices lower and lower, consumers expect major bargains at this time of the year. Offering free shipping is pretty much a “must”, but it’s a good idea to think up some other special promotions you can offer as well in order to stand out in your marketplace.

3 – Capitalize on ad extensions whenever possible

When drafting your holiday PPC ads, it’s also important to understand existing ad extension options. According to PPC Hero:

“You should not forget the power of extensions, especially in the holiday season. Ad Extension allows you more relevant information in your ads and increases the space your ad takes in the SERP.”

Basically, there are four different types of ad extensions – calls, locations, products and sitelinks. Any or all of these options might make sense for your business, depending on the products you sell and the consumers you target, so it’s important to evaluate the potential of these ad types when setting up your campaigns.

4 – Analyze profit potential

At this point in the process, you should have a good idea of what types of keywords you want to target and how you’ll structure the ads that get these visitors back to your website.

But don’t just dump these newly modified keywords back into your campaigns. You won’t be the only one targeting these holiday-specific keywords, so it’s still important to check what you’ll need to bid to secure a good position. If bid prices are significantly higher than what you usually pay, you’ll want to map out your estimated ROI in the long run before launching your holiday campaign.

Of course, you shouldn’t let potential short-term losses deter you entirely, as plenty of businesses use the holiday shopping period to lure in new customers with special promotions and make up any advertising losses with back-end sales or subscriptions. However, in order to count on this long-term profit making up for front-end losses, you’ve got to be pretty confident in the conversion potential of your sales funnel.

If you aren’t confident in your business’s overall sales potential, there’s only one way to find out if your holiday PPC ads represent a good investment for your website…

5 – Test and track your holiday ads

If you don’t currently have a means of tracking which specific PPC clicks result in sales on your site, look into a third party script provider that will give you the tracking codes necessary to obtain this data. Here’s why this is so important…

Suppose that, following from our earlier example, you decide to advertise your LCD TV holiday promotion by targeting both “LCD TVs Holiday Sale” and “LCD TVs Christmas Sale”. You bid the same on both keyword phrases, and your campaign generates 500 clicks a piece at $1.00/click, making your total investment in the campaign $1,000.

Because you were able to sell two TV sets at $1,000, you consider the campaign a success. But since you didn’t have click tracking installed (or narrow enough PPC campaigns!), you don’t realize that both of those sales came from the keyword phrase “LCD TVs Christmas Sale” – meaning that you lost $500 on the alternate advertisement that didn’t convert. If you had utilized click tracking from the beginning, you could have nipped the unprofitable campaign in the bud and boosted your ROI significantly.

So as with every other element of website marketing, testing and tracking is critical to a successful holiday PPC promotion. Test your ad copy using different variants and parameters (be sure to set your ad spend to accelerated mode in order to generate data faster), different keyword variations, different bid positions and so on. Then, take this valuable information and use it to inform future promotions, resulting in the highest possible return on your holiday PPC investment.

Image: blogslocos

At first glance, advertising with Google Adwords’ pay-per-click (PPC) program sounds pretty straightforward. Build an ad that features compelling copy and a link back to your site, choose the keywords you’d like your ad to display for, set the amount you’re willing to pay for each click based on where your bid will display your ad in the sponsored search results and sit back and wait for visitors to come through.

But, of course, there’s a complicating factor…

As an Adwords’ advertiser, the final placement of your ads and the amount you pay per click (known as your “CPC” or cost per click) isn’t just set based on a standard scale across all advertisers. Instead, your ads will also be evaluated on a number of different factors that lead to an overall “Quality Score” which determines what you’ll pay and how well your ads can rank.

So today, let’s look at what factors make up the Google Adwords Quality Score, how you can determine if your ads’ Quality Scores are hindering your PPC campaign results and how to improve any lagging Quality Scores in order to achieve better sponsored search placements and lower costs per click.

First, it’s important to note that Quality Scores exist for both search placements (the ads that show up in the Google SERPs based on the keyword that’s been searched for) and listings on the display network (sites that display blocks of Adsense advertisements within their content). Both types of Quality Scores consider similar criteria, although the way they’re implemented is slightly different.

If you advertise on the search network, Google lists the following factors as being instrumental in calculating your ad’s Quality Score:

• The historical clickthrough rate (CTR) of the keyword and the matched ad on the Google domain
• Your account history, which is measured by the CTR of all the ads and keywords in your account
• The historical CTR of the display URLs in the ad group
• The quality of your landing page
• The relevance of the keyword to the ads in its ad group
• The relevance of the keyword and the matched ad to the search query
• Your account’s performance in the geographical region where the ad will be shown

Essentially, these factors can be broken down into three major categories: ad CTR, landing page quality and keyword relevance.

Ad CTR refers to how well your ads (and your account overall) have performed in the past. Remember that Google is constantly trying to provide the best results for its users, so it puts a premium on ads that get clicked often, as it could be assumed that these ads best represent what the user is searching for. If your ad has a lower CTR, expect to be penalized with a lower Quality Score that indicates your ad isn’t promising the content users are looking for.

Landing page quality is another big factor in Google’s Quality Score calculations. Whenever you submit a new ad to the Adwords program, it will be manually reviewed, at which point the overall quality of the page your ad points to will be assessed. Given what we’ve learned from the Panda update and other algorithm changes, it’s safe to assume that Google puts a premium on high quality landing pages versus thin affiliate sites or scam pages.

Finally, the Google Quality Score takes keyword relevance into consideration when determining how ads should be allowed to rank. Suppose you have an ad that redirects to a page on your recommended dog training products. An ad that’s based on the keyword “recommended dog training products” will naturally lend itself to a higher Quality Score than one that targets the keyword phrase, “beagle puppies”. Although both keywords are related to dogs, one is a better fit for the ad as it’s written.

The way the Google Quality Score is calculated on the display network is much simpler, according to the following guidelines given by
Google:

• The ad’s past performance on this and similar sites
• The relevance of the ads and keywords in the ad group to the site
• The quality of your landing page
• Other relevance factors

Quality Scores are reported on a scale of 1-10, and play a very clear role in both how much you’ll pay for a click compared to other advertisers competing for the same keyword phrase and where your ads will be allowed to rank in the sponsored search results. To find out what the Quality Score of each of your keywords is, you’ll need to log into your Adwords account and then navigate to the keyword display panel for each active ad group of your chosen campaign.

From here, click on “Columns” above the display graph, then select “Customize Columns”. On the screen that appears, click on
“Attributes” and then click “Add” next to “Qual Score”. This will display the Quality Score of each keyword in your ad group graphically, allowing you to identify keywords that aren’t performing well in Google’s eyes.

If you do see a keyword with a low quality score (according to PPC strategist Craig Danuloff writing for Search Engine Land, anything lower than a 6/10 should be cause for concern), you’ll want to take action to improve the relevance and effectiveness of your ads.  Here’s what to do…

Step #1 – Restructure Your Account

One of the most common low Quality Score triggers is a poorly targeted campaign – that is, one that features too many keywords pointing to a landing page through ad copy that isn’t immediately relevant. To fix this, restructure your campaigns so that individual ad and keyword pairings are more highly targeted (typically, this will result in many more ad groups being created).

It’s also a good idea to clean out keywords that aren’t performing well. As Tamar Weinberg of Search Engine Roundtable notes,

“Look into your keywords and clean up those that are not performing well. They shouldn’t be there. If you have keywords that also have 0% CTR and a few impressions, you should also remove those.”

Step #2 – Improve Your Landing Page Quality

In the past, Google has penalized landing page URLs that are simply redirects to affiliate product pages or other sites. However, these days, it’s also possible that sending traffic directly to your site could still trigger a penalty if the Big G doesn’t consider your page to be high enough quality.

To improve your landing page, consider improving your page’s design or adding extra content that will improve the user experience. Think about it from the perspective of your future visitor – if you wouldn’t want to land on the page yourself, make changes until you’ve got something you can truly be proud of.

Step #3 – Beef Up Your Sales Copy

Google Adwords doesn’t give you a lot of leeway when it comes to writing expansive, persuasive ad copy. You’ve got to get in, make your point and get out – all in just a few short characters. However, the characters that you choose can make a huge difference in your Quality Score as writing the best possible ads will lead to the highest CTR.

The fastest way to improve your ad copy is to test ads against one another. To do this, set up multiple ads for each ad group you create, and then adjust the campaign’s settings so that ads are served up randomly (Adwords defaults to serving up the ads they estimate will result in the highest CTR). By effectively split testing your ads against each other within the Adwords platform, you’ll be able to identify the most effective ad copy and – consequently – boost your CTR and Quality Score.

Image: webstockpro

<a href="http://www.singlegrain.com/blog/ppc-by-the-numbers/" target=”_blank"><img src="http://www.singlegrain.com/wp-content/2011/04/PPC-by-the-numbers.jpg" alt="PPC By The Nuumbers" /></a><br /> [Via: Single Grain <a href="http://www.singlegrain.com/blog/"><em>Search & Social Blog</em>]</a>

Quality Score
Proprietary scoring systems like Google’s quality score cause headaches for many advertisers. Expressing your concerns with Google (or others) directly is a great way to get some one on one time on how to make the most of your paid search campaigns.

Turn Off Content Matching
If you’re on AdWords, be sure that you have opted not to use content matching. It tends to be used primarily for branding, and any clicks you do generate tend to cost a bit while also serving as unproductive traffic.

Use Position Preferences
If you’re trying to test out a campaign without breaking the bank, be sure to use the position preferences to your advantage. Find out what it’s like to be the fourth advertiser down in your market versus being at the top. You will not only save some money, but you may be able to reflect back on the information and decide which keywords and phrases performed best for you.

Don’t Rule Out Secondary Engines
Secondary engines like MIVA and ABCSearch are both great examples of how you can generate cost effective listings (usually $0.05 to $0.10 per click). Use these services to test out larger and more natural search terms that would otherwise break your bank on Google, Yahoo or MSN.

Have Quality Analytics in Place
While this should go without saying – it needs to be said. Quality web analytics, especially those that will interface with systems like Google AdWords, are key. Analytical reports and data will help you to see where people are coming from, what they’re interested in, etc. More importantly, if you can begin to identify keywords that aren’t producing results – you can remove them in pure confidence.

Of course, if you optimize your AdWords campaigns – you’ll end up spending more money, so Google’s happy to help out there.

Just what does this new optimization tool allow you to do though?

Optimizing your Google AdWords campaigns allows you as an advertiser to more easily reach your goals. Whether you’re out to improve your ROI, increase you click through rate – or simply get more clicks – Google is providing a seven step process for you to use in your AdWords campaigns.

Furthermore, the Campaign Optimizer tool makes proactive suggestions such as changing your daily budget, adding new keywords, changing current keywords, configuring matching options, altering the max CPC and finally revising your actual ads. All of these options could apply and help you out, but in some cases – they just don’t make sense.

Remember too, the Google AdWords Campaign Optimizer is a free tool that is being made available to you by Google. Taken with a grain of salt, these suggestions may do little more than help you burn through your allocated ad spend.

Finally, please consider Google’s recommendations on using these tools. On their site and in their help files, they offer the following information:

You can use the Campaign Optimizer as often as you wish. However, to receive an optimal proposal for your campaign, we recommend using it no more than once every two weeks. This allows the Campaign Optimizer to draw upon two full weeks of your campaign performance.

Tip #1 — Record & Review Web Analytics Regularly
Run, don’t walk to get some analytical reports that record data on your site visitors. You will need to use your web analytics tool to locate the following data:

ï What pages convert the best?
ï What is the most common path through your web site?
ï How are visitors searching for you now?
ï What are your average conversion rates?

(There is other data that will prove to be helpful, but the above represent the standards that apply to all sites and all markets.)

Once you have access to this data, you need to make it a point to record it and review it on a regular basis. Doing so will open your eyes to critical trends in your visitor behavior.

Armed with this information, you can then monitor the effectiveness of future tests in PPC spending (like different keyword targets, ad groups and landing pages) while also providing insight to how successful your search engine optimization is performing.

Tip #2 — Smart Execution Requires Patience
Many of our clients come to us wanting to see an overnight success, but the truth is that results take time to develop. While we may stumble upon a needle in a haystack overnight from time to time — there is a wealth of work and effort that goes into each successful marketing plan.

In order to evaluate success with your SEO and PPC efforts, you must test a large enough sample of users and time ranges.

Never consider a PPC campaign a success by reviewing less than 1,000 visitors. Doing so will skew your data, and leave you susceptible to many potential oversights — including the following which tend to be the most common:

Time of Day
Users act differently during business hours than they will at night. Likewise, search based traffic on the weekend is much different in origin than during the week for some markets.

Origin of Traffic
Google AdWords by default can send you traffic from search based pages as well as from content-matched third party sites. The patterns that develop between each source of the referral are incredibly different.

Changes in Ad Copy
Subtle changes in your ad copy or the placement of the ad on a page will many times dictate how your users act and react once they arrive at your site.

…in all of these cases, sampling a small audience will result in data that provides a false sense of security for you. If your test only lasted through business hours on one day — we would strongly advise you to activate that ad full time on a much more conservative level. You can’t expect to set the ad spend through the roof and just let the ad run… because you could be wasting your money quickly and end up with nothing to show.

Tip #3 — Use PPC Success to Dictate SEO Goals
Once you have identified some strong areas of performance and conversion for your pay per click efforts, we recommend revising your organic search efforts accordingly. For example, you may find a dozen keywords that are converting into sales on your site like crazy — but you also know that PPC is the only vehicle you have to reach those potential customers.

Well, change things up! The beauty of SEO is that you are able to make changes, adapt your keyword targeting and test a number of items without ever spending more than your own time.

The end goal of this exercise is to rank well for the terms that you were once paying for. Once you can earn your way to the top, you can then refocus your ad spend and approach other markets.

Tip #4 – Scalability is Key!
The final tip we would like to offer up is the importance to keep things scalable. For many of our clients, successful search marketing campaigns result in a big time commitment on their end. Be sure that you have the manpower to accommodate more calls, emails and leads through your site.

Having a systematic approach in place will allow you to quickly get things done and continue to grow your business out using the engines to your advantage.

Conclusion
When you pay for traffic, you always feel more committed to the end goal of improving your ability to generate business online. Do not allow yourself to become complacent with your progress. The most successful efforts exist when you revise data regularly, adapt to your visitors needs, and minimize the amount of work that your visitors need to take before closing the process.

1. Competition
Look at your competitor’s ads and landing page, then compare it to your own. Notice anything different? By studying your competitors, you learn two things: what you are doing wrong and what you can do to stand out.

2. Relevancy
Use the right keywords. A lot of websites forget that the keywords that they are using might not be the keywords actually used by potential customers. Pay a professional to do keyword research, or do it yourself, but this is the most important step. You can have the best ad and most optimized landing page, however if you go after the wrong keywords then your ads aren’t going to convert. You don’t go to a shoe store to buy groceries and neither do your potential customers. Remember, there’s a reason why they are called Keywords.

3. Simplicity
Make your ad simple and your landing page user friendly. Do not pack your ads with all sorts of information, only have information that is going to compel searchers to click on your ad. Getting visitors to your site is only half the battle, now to make the sale. You turned searchers into visitors and now turn the visitors into customers/users. Use pictures and text on the landing page to describe your product or service. Be simple and focus on the conversion.

4. Target Audience
Which cities are most of your customers coming from? What time of the day do your ads perform best? When and where are your ads converting the least? These are questions you should be asking yourself. More and more search engines are offering geo targeting and day parting. Target your ads to regions that the majority of your customers are located. If there are certain hours of the day where your ads perform better, then use day parting. For example, a lot of people move to Florida when they retire and older people are generally up earlier. Therefore, if I’m selling wheelchairs I would geo target the Florida region and increase my spending during the earlier hours of day (also decrease spending during the later hours). This will increase your conversion rate and lower costs as well.

5. Call to Action
This is the last part of the sale, the call to action. Whether your action is buying a product/service or having the customer contact you via email/phone, it is important that this call to action stands out and is in clear view. Bolding and using distinct colors can help your call to action stand out. Have the call to action above the fold. Do not do make the visitor have to figure out how to contact you.

6. Test
Don’t just make changes and walk away. Track it and test it. Many people will read tips like these, make the changes recommended and walk away thinking there conversion is going to increase just because they followed a few suggestions. Wrong! If only it was that easy. Test different changes you make to your campaign. For example, if you’re putting your phone number on your text ad, then make that one change and wait, while carefully watching your analytics, to see if it improves your conversion. If it does, great…continue on with more improvements. If your conversion doesn’t increase, don’t worry, because what does well for some niches might not work for you niche.

Example: circuitcity.com

Keyword: Printer

This is the perfect example of what not to do.

Let’s say I was looking for a printer. I would search using the keyword “printer”. I scan the page and I see “Printers at Circuit City”, I know and trust Circuit City so I read the rest of the ad “Circuit City – Official Site Free Shipping on Orders $24 and Up”. Okay, that’s cool, if I buy a printer from here I’ll probably get free shipping so click on the ad. Good job Circuit City (so far).

I land on this page. I look at the site for about .5 milliseconds and I am lost. I did not find printers after another quick scan. Where oh where are the printers? I Ctrl + F the site and finally find printers down on towards the lower part of the page.

Now this is not what you want to do. I was searching for a printer and I liked Circuit City’s ad, so I clicked on it with hopes of finding a printer, but no…I landed on this page. This page is so cluttered that I lost interest immediately and they paid for a visitor, but lost the customer. I noticed HP.com also makes this mistake. So guys, fire your internet marketing company and give me a call. I’ll even do it for free.