Despite the growing prevalence of business-related social media, many people still want to have one place to go for all their business-related correspondence: their email. Whether you’re sending out promotions, coupons, or just news, email newsletters are a great way to keep in touch with your customer base, and encourage them to …
Friday Night Links: The Key to Keywords
The first time you had to pick keywords to focus your SEO efforts, you probably didn’t have to think to hard. But are the most obvious keywords the best ones? Here are some impressive ways to use a multitude of tools to understand which keywords are the best for your …
42 Useful Google Search Tricks
Google is no longer just a search engine. Even if you aren’t counting all the services owned by Google (Picasa, Blogger, YouTube), or all the different versions of the search engine (Knol, Scholar, Books), you can do a ton of things besides search on Google’s search page. Try using it …
9 Companies Doing Facebook Right
You can find plenty of companies on Facebook – but how many of them will give you a compelling reason to find them? This question encouraged us to check out companies big and small to see who is using Facebook to its full potential. Check out enticing introduction pages, fun …
The Ultimate List of Facebook Apps
Admit it – the first thing that you think of when you hear “Facebook Apps” is Farmville. Though the social game industry has grown along with the selection of Facebook Apps, it is a mistake to confuse the two. Apps about that are useful for internet marketers and their company …
Friday Night Links: Pay Your Way
PPC is a powerful tool in the SEO’s aresenal – but it is the most powerful when it is used the right way, and it is too often abused. This week, plenty of authors pitched in with their recommendations about the best way to use PPC to power up your …
15 Books All Internet Marketing Should Read
Researching what you need on the web is great – but sometimes, it would be nice to have something that’s just a little more cohesive. Books are a great answer to that problem, helping to distill some focused advice in a more comprehensive way than a blog post. Plus, you …
How Facebook and Twitter Ties into SEO
It’s not hard to see that social media, especially sites like Facebook and Twitter, play a role, no matter how big or small, in everyday life. Now, more than ever, companies and individuals are trying to find ways to leverage their authority on social media networks so that they can …
Friday Night Links: Out with the Old, In with the New
This week came with a lot of announcements – from Apple’s WWDC, to new buttons from Google and Twitter, to a new LinkedIn feature. Are you sure you’re ready to incorporate all the changes? Freshen up the rest of your site with a few new ideas about About Pages, creative …