Plenty of webmasters today are building their sites on the WordPress platform – and with good reason! Not only is WordPress free to install on your own hosting account, it’s easy to manipulate, leads to faster indexing in the search engines and offers an unprecedented number of design options for …
Important Social Networking Metrics to Track
No one’s disputing the importance of social networking any longer – neither in terms of search engine optimization or in the ways it enables you to connect directly with your audience. However, just because social networking is enjoying its newfound status as a legitimate business tool doesn’t mean that it …
How to Avoid the 5 Most Common Link Building Mistakes
Considering the number of websites out there that tell you link building is a “must do” in terms of achieving high rankings in the search engines, it’s no wonder that so many new webmasters run out and begin creating as many links as possible, as fast as they can. But …
What to Do with Your Google Analytics Data
Are you one of those people who added Google Analytics to your site months ago, but haven’t been back to check your results since then? Or maybe you’re one of those compulsive checkers who peeks at your Google Analytics data every hour or so without ever doing anything based on …
Linkbait Content: What it is and How to Use it to Your Advantage
There’s really no arguing that websites need to have plenty of high quality backlinks pointing to them in order to rank well in the search engines. And when it comes to creating viral content and building these valuable links, “linkbait” content can’t be beat. But what is linkbait content? And …
Measuring the ROI of Your Social Media Campaign
Investing time or money into a social media campaign isn’t something that any business owner should take lightly. Although it’s often heralded as the end-all, be-all of internet interactions in our online world, social media – gasp! – may not be right for every company or every niche. So before …
Post-Panda Update Quality Indicators
Although it’s likely that the full impact of Google’s “Panda” update hasn’t yet been felt, it’s safe to say that this algorithm change has dramatically altered the playing field when it comes to search engine optimization. What has become clearer than ever is that Google is looking to promote sites …
Is Article Marketing Dead or Does it Still Work?
If you spend any amount of time on internet marketing forums, you’ve no doubt seen the number of threads making this dire prediction about life in a post-Panda world. “Article marketing is dead!” they cry out, over and over again… But is there any truth to these statements? Or are …
Balancing Your Investment in Multiple Social Networking Sites
Sure, the internet marketing world has been abuzz with the launch of Google+, the web’s most recent – and most promising – social networking site. But there are hundreds of other social networking sites out there. You aren’t really expected to maintain a presence on all of them, are you? …
How to Dramatically Improve Page Load Times
It’s not exactly a secret that page load times have long played a role in search engine rankings. Actually, it’s not a secret at all, considering that Google employees Amit Singhal and Matt Cutts announced that fact on the Google Webmaster blog back in April 2010: “You may have heard …