Enhance Your SEO Efforts With Ontology
By Ross Hudgens with 1 Comment
Ontology, defined, is the formal representation of a set of concepts within a domain and the relationships between those concepts. In the search space, ontology is used by the search engines to draw relationships between websites, establish link neighborhoods, and establish content relevancy on-page.
Understanding keyword ontology is vital for every operator in the SEO profession. Sometimes, they do it without ever knowing they’re doing it, as creating relevant, similar content is something that happens naturally throughout the internet. In some places, however, content breaks off this divide and hurts SEO for a given website. Other people perform ontological operations, but don’t fully flesh out its capability to maximize several areas of their search campaign.
Google to Enter the TV Space
By Sujan Patel with 1 Comment
Word has broke from NYTimes and Mashable that Google is ready to enter TV land. Google will partner with Sony and Intel to create a top-of-set box to allow users to surf online content from the comfort of their own couch.
This move will compete with other similar competitors like Boxee Box, PopBox, and Roku in the online-TV vertical. Google will make the TV platform open-source, allowing software developers to create new applications in the same vain as they do for the Google phone Droid, which the TV platform is based on.
There has yet to be official confirmation from any of the parties involved, however, making the current state of this news still in the rumor status. However, it seemed inevitable that Google would eventually make a jump into the TV space, and whether or not this news means an official announcement is imminent, an eventual move seems inevitable.
SEO Campaign With Long Term Focus
By Ross Hudgens with 1 Comment
When looking at your SEO campaign, you should deeply consider the long-term effects of what you – or whoever is in charge of your SEO – is doing. Implementing incorrectly can mean short term success with long term fallout. Wise scheduling and long-term focus allows for a long life of success in the SERPs.
Hold your keyword focus. Are you a relatively small outfit that has no short term probability of achieving the most popular one or two word keywords? Maybe so, but that doesn’t mean you should ignore them in the short term. If your SEO campaign is effective you will slowly begin to crawl up the rankings for many of the most competitive terms, and you will soon see ranking for those keywords as a possibility. Read More
Should You Get That Link?
By Sujan Patel with 1 Comment
So you see a website on the internet, and immediately, you think to yourself “I want a link here”. I mean it’s a website – as long as it isn’t selling paid links, it has to pass some kind of juice or be of some value to you, right? Not really. Besides the standard evaluation practices, here are a few other tips to determining whether or not a link is worth acquiring.
Is there duplicate content on the page? Sometimes a page can appear natural but actual be full of torrid, useless duplicate content. Google tends to dislike websites with too much of this. It’s a good idea to grab a piece of text and search for it in Google to see if the site comes up first for the result. If it doesn’t, there’s good reason to not pursue acquiring a link – it may pass no value anyways, even if the website still ranks for its own domain name or title tag.
What’s the cache date? So you found a link page on a personal page on some random EDU site in the middle of nowhere. Try searching for it in Google. Is it even indexed? If it is, when’s the last time it’s been cached? If it’s a top or 2nd level page on the domain and it hasn’t been crawled in a long time, it’s a strong sign of the following things :
- The website owner no longer maintains the site.
- Google hates the site.
Based on all of these factors, it’s probably a waste of time to even send out a link begging e-mail now that you’ve gotten here. Your response rate is probably super low, and even if it gets posted, it’s probably of no value to you. Even if it is, you likely won’t get the benefit until months later, and it will only be incremental at best.
How does the MOZrank and PageRank match up? SEOMoz’s relatively new website valuation tool MOZRank is a good way to compare SEOMoz’s opinion to Google’s. If the MozRank SEOMoz gives is two or so points more than Google’s, there’s a good chance that the page has been devalued by Big Brother. It should never be the other way around, as SEOMoz does not penalize sites for their transgressions – it just views websites as poor based on standard link valuation policies.
A lot of link evaluation is gut feel and experience. While these tips won’t solve all of your link evaluation issues, they should help push you on the way to getting great, supportive juice to your website today.
SEO Success for the Not-So-Social Business
By Ross Hudgens with 2 Comments
Unfortunately, not every business website has the ability to spread virally. No matter how hard you try, creating true link bait for nails or rocks is a virtual impossibility. Link begging is unlikely to succeed because no blogger or webmaster feels your product brings value to their readers – after all, boring business products just aren’t their thing.
This doesn’t mean you’re left out in the cold. Every other business in your vertical has the exact same problem! Once you recognize this, you’ll find that success is definitely achievable – it’ll just take a slightly different route.
Perform in-depth, rigorous keyword research. Utilize every tool you can, such as Keyword Discovery, Ontology Tools, and Google’s Read More
