Often, social media can leave business-to-business companies in the lurch. Unsure if they can effectively reach out to other businesses through Facebook or Twitter, they shy away from using social media completely. But here enters LinkedIn with a solution. It’s what I would call the “gateway platform” for businesses, especially …
The Ultimate Guide to Link Building in 2011
You’re here because you know how important link-building is for your website, blog, business, or brand. Links are the currency of the internet, payable by Google. Here at Single Grain, we thought we’d let you in on our own link-building strategies, as varied as they might be. If you are …
Revenue & Expenses Of Top 10 Tech Companies
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7 SEO Tips for Bloggers
Blog about your travels. Blog about your goals. Blog about your business. Whatever your reasons for blogging are, if you want your blog to be seen in search engines then keep in mind some of these SEO tips. One thing we know for sure is that if you want to …
Friday Night Links: Relationships Matter
Maybe it’s just this week’s release of Gary Vaynerchuk’s The Thank You Economy, but we’re focusing on customers today. We have one article reiterating the importance of “relationship marketing” (focus on the “relationship” part first, not the “marketing” part!). Another post keeps the conversation going about Google’s “Farmer” update, and …
Optimize Your Facebook Page
Improving your Facebook fan page is essential for spreading virally through Facebook – but have you thought about targeting people using search engines, too? Thankfully, you need to follow the same steps to make your page appealing to search engine traffic both within and outside of Facebook. Get ready to …
11 SEO Tips for Press Releases
Press releases are a great first step for reaching any audience. They attract attention from both traditional media and Google or Yahoo News, and create quality backlinks to your site. Readers can become loyal customers after understanding the story behind the business – humans buy from humans. These steps walk …
10 Things Online Marketers Can Learn from Charlie Sheen
The word you’re looking for is wow. No matter how up-to-date you might be in the continuously unfolding circus that has been the Charlie Sheen show the past few weeks, you know the buzz he has generated. For better and (more often than not) for worse, Charlie Sheen has captured …
Twitter for Businesses – Essential Reading
Through the last several years, there have been a number of resources created for companies who want to use Twitter to promote their businesses. Consider this the CliffsNotes version of the best take-aways from these blog posts and articles. If you have any other favorite resources, link to them in …
Friday Night Links: Links about Linking
Let’s let the links tell the story today. High quality, well-linked content is what Google wants to see (and believes that consumers do as well). They already have sophisticated filters for poorly-linked content, but now the Google algorithm is starting to filter low-quality content-especially duplicate content. Check out the articles …