Mobile marketing

Is Mobile Marketing Right for Your Business?

The web is abuzz with the potential of mobile marketing, and while the ever-increasing penetration of smartphone usage gives it a previously unimagined potential, it isn’t right for every business. So before you decide to invest heavily in a mobile marketing campaign for your business, take a second to understand [...]

Yumsters in Amazon Appstore for Android

How to Increase iPhone and Android App Store Rankings

So you’re a developer who just polished off the next must-have app for any smartphone or tablet. How can you help your app rise to the top of the search results? No matter which app store or marketplace you are using to distribute your app, don’t forget to think about [...]

Smartphone Users

Mobile Apps Are Taking Over Our Lives

As I headed to work and sat down on the bus, I took out my smartphone and started playing Angry Birds.  I looked around and there were about 12 other people browsing their phones and this got me thinking, how many people use mobile apps?  Here are some astonishing statistics [...]