Google’s latest update – widely known as the “Panda” or “Farmer” update – led to some pretty dramatic shake-ups in the SERPs, striking a major blow to previously “untouchable” sites like Associated Content, Mahalo and Suite 101 (as pictured below). Smaller publishers felt the sting as well, seeing a major …
Does Google PageRank Matter Anymore?
In the latest PageRank update, plenty of high PR sites actually lost rank, despite continuing to offer high quality content and good user experiences. So what gives? Is Google sending a message with its most recent update, or is it possible that PageRank simply isn’t as important as it once …
Killer Internal Linking Strategies for SEO
In the world of SEO, external backlinks get about 100 times the news coverage as their counterpart – the internal links that make up the navigation structure of a website. In fact, if the web were the Brady Bunch, external backlinks would be the uber-popular Marcia and internal links would …
Link-Building Vs. Relationship-Building
In the short but eventful history of search engine marketing, link-building has been touted as the key to the holy grail of high page rank; subsequently it has become one of the most abused and ineffective strategies in all of SEM. Black-hat tactics abound, with automated “bots” being used to …
12 Elements of a Powerful Link Bait
Gaining natural citations to a site’s content was the basic model of web popularity, and still it is, until people discovered other methods that can artificially manipulate a webpage’s popularity. However, there is one technique that’s still able to prolong the natural ecosystem of linking over the web – and …
The Ultimate Guide to Link Building in 2011
You’re here because you know how important link-building is for your website, blog, business, or brand. Links are the currency of the internet, payable by Google. Here at Single Grain, we thought we’d let you in on our own link-building strategies, as varied as they might be. If you are …
Friday Night Links: Links about Linking
Let’s let the links tell the story today. High quality, well-linked content is what Google wants to see (and believes that consumers do as well). They already have sophisticated filters for poorly-linked content, but now the Google algorithm is starting to filter low-quality content-especially duplicate content. Check out the articles …
The Link Building Tools You Already Have
Let’s be clear – there aren’t any good tools that will build links. Spam and paid links are no good in the eyes of both search engines and people. Other tools help you research sites that you could get quality backlinks from, and see what backlinks you already have. But …
The Magical World of Guest Posting
Imagine a world of sunshine and flowers, where you could control exactly who linked to you, what the link text was, and what information your site address was affiliated with. You could ride unicorns under double rainbows all day long singing about SEO. Welcome to the magical world of… guest posting? …
11 Fun and Efficient Ways for Getting Backlinks
If you have a website or a blog and you want to be visible online, you need backlinks – which is the shorter way of saying you need other sites and blogs to link to you. Some people will make link-building sound like an impossible mission. Or worse, they will …