A good landing page serves one purpose and one purpose only – getting your visitors to take the specific action you’ve defined for them.  Whether that action is purchasing a product, signing up for an email list or submitting a lead to an offline business doesn’t matter.  The only consideration [...]

The number of free programs Google offers to help you improve your website and generate valuable data is truly astounding, but one of the most underutilized programs in this suite is the Google Website Optimizer.  If you aren’t currently using this great free resource to improve your website, read on [...]

Goals matter – just ask any Brazilian soccer fan, overachieving New Year’s resolution-maker or data driven website marketer.  Without good goals, you have no good way to track your progress or ensure that you’re achieving the things you’ve set out to accomplish (instead of just spinning your wheels on inefficient [...]

A startup without measurable analytics goals is truly a ship without a rudder, which is what makes Google Analytics such an important part of any new business’s growth and development. To get started making sense out of all the information this program provides, check out the following list of the [...]

No matter what type of website you run, conversions and conversion rate management should be a top priority for your business.  If you run an ecommerce website, your obvious goal will be to make more sales, but even if you’re simply generating leads or building brand awareness for your business, [...]

Although some people put up websites for completely altruistic reasons – for example, wanting to share knowledge or persuade people to a cause – most webmasters want to see some sort of financial payoff for their efforts. But to get the biggest financial benefit from your website, it’s important to [...]

Although some people put up websites for completely altruistic reasons – for example, wanting to share knowledge or persuade people to a cause – most webmasters want to see some sort of financial payoff for their efforts. But to get the biggest financial benefit from your website, it’s important to [...]

They say that what gets measured, gets managed – so if you aren’t yet doing a good job tracking your website’s analytics and making decisions based on the data you uncover, chances are good that your website isn’t yet as successful as it could be! In this article, we’ll list [...]

As we’ve mentioned before, split testing is a powerful way to improve the conversions on your website, ultimately resulting in more sales and more money. If you’re interested in taking advantage of this technique, read on for more information on what split testing is, what elements on your site [...]