Advertising your business on Facebook is an important part of any good social media marketing plan – but there’s a big difference between posting effective, engaging updates and sharing posts that fail to draw any attention to your brand! So if you’re struggling to attract…

We all know that social media outreach is an important component of every business endeavor these days – whether you’re using social sites to generate interest in your product or to develop an “online resume” of sorts that’ll help to get you hired. However, there’s…

We all know that social media marketing is important, but for some people, opening up Twitter or Facebook and staring down that empty status update box can be incredibly intimidating!  What should you say?  What can you post that will make your followers think that…

Social media marketing is simple, right?  All you have to do is log on, chat with a few people in your industry and watch the hordes of hungry buyers come streaming back to your website, right? Obviously, social media marketing isn’t that simple – though…

There’s no doubt about it – Twitter, one of the world’s most popular social media websites, has more of a learning curve than just about any other social networking website operating today.  If you’ve never used the platform before, determining where and how to jump…

In an ideal world, your business would employ a dedicated Social Media Manager, who’d be able to invest all of his or her time into building your social profiles and interacting with your community in order to reap the SEO and conversion rate benefits that…

These days, every company out there has a social media strategy.  Even if it’s not one that you consciously control, you can bet that your friends, customers and other contacts have made mention of you and your brand name at least once on sites like…

Too many people approach social media marketing as if it’s a step-by-step process that must be carried out – checklist-style – every day.  As a result, you’ll see plenty of webmasters posting a set number of status updates, following a certain number of new people…

It’s not exactly a secret that we at Single Grain have been critical of the way Google’s recent “Search Plus Your World” rollout was handled.  Just take a look at Sujan’s inflammatory post on Search Engine Journal, titled “Is Google+ the Unwanted of the Social…

Whether it is a new meme or the Kony 2012 video, every week there is something new online that goes viral and catches everyone’s attention.  So what makes something go viral? Ultimately viral content needs to evoke some type of emotional response from a targeted…

Recently, here on the Single Grain blog, we’ve been paying quite a bit of attention to Pinterest – the latest addition to the social networking space – including what it is, how to get started with the service and how to increase your number of…

Very few websites have seen the meteoric rise of interest and engagement that Pinterest has, and – as you might expect – this rapid adoption offers plenty of potential for website owners to get their content noticed.  But what is Pinterest, and how can you…