There’s no arguing with the fact that consumers must often see a message multiple times (typically estimated between 5-7 instances on average) before they’re comfortable making purchase decisions.  Good marketers know that it’s a rare occurrence for a new visitor to click on to a…

When it comes to pay-per-click (PPC) ads, quality score is everything.  If your score is too low, you won’t be able to get the best placements in the sponsored search results, and you’ll wind up paying so much more for your clicks than other advertisers…

For too long, the standard advice on keyword research has been to go out, purchase an expensive keyword discovery tool and then spend hours running searches until you find keywords that meet the specific parameters in terms of search volume and competing pages that you…

The holidays are coming and with the success of Black Friday and Cyber Monday, savvy web marketers stand to make a fortune in sales this winter. But since huge potential means huge competition, it’s vital that your ads stand out from the crowd. Let’s look…

At first glance, advertising with Google Adwords’ pay-per-click (PPC) program sounds pretty straightforward. Build an ad that features compelling copy and a link back to your site, choose the keywords you’d like your ad to display for, set the amount you’re willing to pay for…

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Pay per click advertising is a necessary evil, even for the most experienced search engine optimization professionals. From geo-targeted to advanced site targeting, paid search campaigns are becoming increasingly important to the success of marketers everywhere. Running a successful campaign is not enough. Running a…

Recently, Google released a feature in the Google AdWords members area that allows you to “optimize campaigns”. While search engine marketing firms claim to have been optimizing paid campaigns for years now – Google’s stepping up and providing the service to advertisers at no cost.

Improving conversion on your pay per click campaign is more or less trial and error. The following are often overlooked tips that will help increase conversion for your pay per click campaign: 1. Competition Look at your competitor’s ads and landing page, then compare it…