If you run a website or are at all involved in website management, chances are you’ve heard at least one person tell you, “The money’s in the list!” before. But while this might be true, running a successful email marketing campaign isn’t the easiest money you’ll ever earn. Succeeding with …
Is the Groupon Business Model Failing?
With its IPO looming and its financial reports open for public dissection, Groupon – and the entire daily deals market – is facing increased scrutiny about the strength of its underlying business model. So does the daily deals business model have potential past this initial round of potentially over-excited investors, …
7 Tips for Improving Your Landing Page Conversions
Let’s face it – you wouldn’t have a landing page in the first place if you didn’t want it to convert! So if your site isn’t as effective as you’d like it to be, consider the following seven tips on how to improve your landing page conversions. Tip #1 – …
Will Facebook Be the Next MySpace?
Unless you’ve been hiding under a rock for the last week, you’ve probably noticed that Facebook has made a few teeny, tiny little changes… Maybe you’ve noticed from seeing them on your own Facebook profile, but it’s just as likely that you picked up on these alterations from the hordes …
Is Mobile Marketing Right for Your Business?
The web is abuzz with the potential of mobile marketing, and while the ever-increasing penetration of smartphone usage gives it a previously unimagined potential, it isn’t right for every business. So before you decide to invest heavily in a mobile marketing campaign for your business, take a second to understand …
Color Theory and Website Design: What You Need to Know
Many beginning website designers approach color selection haphazardly. Love red? Why not throw a little over here… Maybe you think yellow looks good next to red? How about a border of yellow around your navigation panel… Unfortunately, paying so little attention to color selection does a huge disservice to your …
Copywriting Tricks to Improve Your Website Conversions
Very few people run websites for completely altruistic purposes. You might not be trying to profit monetarily from your website, but chances are you want your visitors to take some designated action – whether it’s signing up for your email list, contacting you for more information or simply leaving through …
Social Media Applied: Lessons from the Obama Presidential Campaign
As bloggers and website owners, we can get so wrapped up in the world of search engine optimization and social media jargon that we forget to see the forest for the trees. Social media isn’t just a set of tools that site owners can use to boost their online presence …
How to Recover from a Google Panda Penalty
There’s nothing like waking up in the morning only to see that your website’s traffic has been cut in half by the latest Google algorithm update. Unfortunately, more people than ever – even including the owners of high quality, legitimate websites – have seen dramatic changes in their traffic and …
Comprehensive Guide to the New Google Analytics
On April 20th, 2011, Google rolled out the latest version of the popular Google Analytics web data tracking platform to somewhat mixed reviews. So what does Version 5.0 have in store for users? Let’s take a look at what’s working – and what isn’t working quite as well – with …