While there’s no doubt that business blogging is an important part of the connection that forms between your customers and your company’s brand, coming up with new content to post to your blog on a regular basis can be incredibly challenging. We’ve all had those…
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Your Content Marketing Campaign Launch Checklist
3 Dec. 2012Thinking about launching a new content marketing campaign? That’s great! Content marketing is a great way to boost your website’s inbound traffic and brand recognition – that is, if it’s done correctly… Unfortunately, running a successful content marketing campaign isn’t as simple as tossing up…
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9 Things You Do Wrong on Twitter
28 Nov. 2012There’s no doubt about it – Twitter, one of the world’s most popular social media websites, has more of a learning curve than just about any other social networking website operating today. If you’ve never used the platform before, determining where and how to jump…
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Is Outsourcing Content Creation Right for Your Business?
26 Nov. 2012We all know that content marketing is important, but all too often, the thought of investing the time and energy needed to successfully run these campaigns leaves internet business owners feeling overwhelmed. After all, you’ve already got to maintain your existing website, build relationships with…
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7 Ways to Republish Old Blog Content
21 Nov. 2012While business blogging is definitely important, coming up with new and exciting topics to post about every single week can be a strain. After all, there’s really only so much you can say about your industry – right?? If you find yourself in this situation,…
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3 SEO Reports You Should Be Running
19 Nov. 2012As SEO becomes more and more complex, your reporting techniques must change as well. Really, it’s no longer enough to run baseline ranking reports and raw visitor logs and call it a day. These simple reports no longer give you enough meaningful data to truly…
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Uncovering the Keywords You’re Missing Out On
14 Nov. 2012So, you’ve run your chosen business terms through a keyword research tool and come up with a few potential phrases that will form the basis of your on-site and off-site SEO campaigns. That’s a great start, but relying too heavily on a single tool could…
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Why Nobody is Reading Your Blog
12 Nov. 2012So you’ve launched a blog and – surprise, surprise – nobody’s reading your updates. At this point, you’ve got two choices: You can feel sorry for yourself or you can take the necessary actions to determine why your blog is failing and what you need…
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How to Manage Social Sharing Duties Effectively
7 Nov. 2012In an ideal world, your business would employ a dedicated Social Media Manager, who’d be able to invest all of his or her time into building your social profiles and interacting with your community in order to reap the SEO and conversion rate benefits that…
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Use Caution with Google’s New Disavow Links Tool
5 Nov. 2012The biggest news to hit the SEO world recently has been the release of Google’s new “Disavow Links” tool, which offers webmasters a way to request that the search giant devalue any low value links that appear in their backlink profiles. On its surface, the…
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Looking Forward to SEO in 2013: How to Prepare Your Website
31 Oct. 2012It seems like just yesterday that we were posting about the trends that we expected to play a big role in the world of SEO throughout 2012. And yet, here we are with the leaves on the trees changing and the Christmas decorations firmly ensconced…
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Targeting Branded versus SEO Keywords
29 Oct. 2012It’s no longer in dispute that Google places a premium on branded websites when it comes to choosing the pages to display in its search query results listings. And from Google’s standpoint, this practice makes sense. The search engine’s goal is to provide users with…