Search engine optimization is an ever-changing field, and given how secretive the search engines are about their algorithms, it’s one that’s prone to myths and half-truths being blown out of proportion by well-meaning webmasters. So today, let’s clear the air and separate the facts from the fiction when it comes …
How Using Twitter Hashtags Increased our Following by 13.4%
Although Twitter has been around for a few years and is certainly no longer the “new kid on the block” in the social media world, many website owners still find the nuances of this communication tool difficult to grasp. Hashtags – those few short letters or words preceded by the …
How to Implement PDF SEO Techniques
You’ve gone through every page of your website and added your target keywords to your title tags, heading tags, meta tags and body content – that means you’re done with your search engine optimization, right?! Guess again! In fact, if you only optimize the HTML pages on your website, you’re …
How to Teach Developers to Think Like SEOs
Sure, as an SEO professional, you know certain truisms about how the search engines identify and evaluate information online. But try telling your developer that the brilliant flash-based navigation system he’s just coded is killing your internal linking structure, and you could find yourself in for a mighty unpleasant conversation… …
5 Types of Killer Website Headlines
According to most internet marketing experts, you have a total of seven seconds to capture your visitors’ attention after they arrive on your web and before they decide to hit the back button and try a different option. Realistically, though, it may be even less, as our age of interactive …
7 Fun and Effective Twitter Strategies
By now, you’ve probably heard the same Twitter strategies repeated over and over again so many times across the internet that you could recite them in your sleep. Yes, it’s a good idea to follow the thought leaders in your industry, and yes, it’s still important to post a mix …
7 Ways to Leverage LinkedIn
In some ways, LinkedIn is the red-headed step-child of the social networking world. There’s no chat feature? No way to post about the latest band you discovered or share funny pictures of your cat? But while some people might see this as evidence that the site is full of stuffy …
32 Ways to Get Traffic to Your Site
Traffic is the lifeblood of any website, but unless you’re willing to pay for it, it doesn’t always come easy! If you’re struggling to get the eyeballs you need on your website, try out any of the following ways to up the visitor count to your pages: Fully optimize each …
The Analytics Measurements You Must Track
They say that what gets measured, gets managed – so if you aren’t yet doing a good job tracking your website’s analytics and making decisions based on the data you uncover, chances are good that your website isn’t yet as successful as it could be! In this article, we’ll list …
Understanding Your Site’s Audience
Running a successful website is about more than just good design and well-written content. While these elements are important, they only represent one side of the equation in the relationship between you and your readers. In addition to doing your best to provide good content and a pleasant site …