As social media has grown in functionality and reach over the years, it has changed the ways brands interact with their audience of current and potential consumers. The Evolution of Social Media A dozen or so years ago when the internet was just beginning to gain a foothold in our …
Do SEO the Write Way
Yes, yes, content is king. Check. True SEO comes from content that people will want to link to. Check. Write for humans, not for search engines. Check. Just keep writing new content that will stay evergreen. Check. So, these are nice sentiments, but how do you know if you’re doing …
Friday Night Links: Penny for your Thoughts
In the blogging world, you tend to find plenty of thinkers, ready to spout out thoughts and theories to inspire others. SEOs are often thinkers, too – but they also enjoy experimenting and showing others what they’ve done or figured out. Here is a collection of links from both sides …
12 Elements of a Powerful Link Bait
Gaining natural citations to a site’s content was the basic model of web popularity, and still it is, until people discovered other methods that can artificially manipulate a webpage’s popularity. However, there is one technique that’s still able to prolong the natural ecosystem of linking over the web – and …
A World Without Facebook
We already got a look at how our world would be affected without Google, now here’s a look at our social life without Facebook. (click on the image to enlarge)
11 Minutes, 54 Seconds of Guerrilla Marketing
Do you know anyone who doesn’t enjoy guerrilla marketing campaigns? Here are 6 great ones to entertain and inspire you! How can you think out of the box when getting the word out about your business, on- or off-line? Spanair on Christmas When 190 passengers landed near midnight on Christmas Eve, …
Social Media Fact and Fiction
When devising a Social Media Strategy you need to examine how it can and cannot work for you or your business. Sorting through fact and fiction is imperative to evaluate the worth Social Media can and cannot intensify the purpose of its use. This article will provide appropriate data …
Friday Night Links: Easter Edition
Happy Easter weekend! I hope you have a chance to enjoy friends, family, and good food. But before that, make sure you’re caught up on the latest in the SEO world. Check out some articles about SEO, PPC, and social media, as well as the search engine everyone is always …
The Anatomy of a Facebook Page
Searching the web for information on Facebook Pages can leave anyone with a headache. Most people find that Facebook is complicated and having to piece information together to become equipped with all the knowledge you need to have a productive Facebook Page has many giving up. The purpose of …
4 Things Every Marketer Should Know
After all, what should every marketer know? If you ask ten different people, it’s guaranteed you’ll get more than ten different answers! But we compiled some of the best lists for marketers from different fields to give you a high-level picture of everything marketers should know! From the human to …