Building a brand is a huge job, whether that brand represents a huge business or one individual. As an individual, you have both the advantage and disadvantage that everything you do becomes part of your brand. Being able to define and stay true to yourself might seem easier than constructing …
How Facebook is Changing the Business Landscape
It wasn’t that long ago that incorporating an Internet presence was optional for a business. Now it’s virtually impossible for a business to compete without paying at least some attention to the F word: Facebook. The implications for business increase in number and detail with every passing day, but Facebook’s …
Social Media Rules for B2B
Have you ever heard the saying “there’s always a customer behind any business to business transaction”? While it’s true that there are always individuals making purchases on behalf of companies in business to business exchanges, B2B is still a different beast in social media. Many of the same rules still …
25 Ways to Boost Conversion
Conversion: it’s the holy grail of marketing. Whether you’re selling software, information products, inventory, or just a newsletter subscription, improving your conversion rate is the only guaranteed way to make more sales – and it’s often easier than getting more traffic! Here are 25 things to improve on your site …
Friday Night Links: Selling and Optimizing
If you are in business in any way, shape, or form, “sales” and “optimization” are two of your favorite words. Selling makes the business world go ’round. Optimization is the process of constantly making things better (and, if you’re anything like me, there are always a couple more tweaks to …
A World Without Facebook Video
Last week we released an infographic, which received a lot of buzz, about a world without Facebook. We wanted to follow up with that data in the form of a video: How do you use Facebook? And how would you live without it? Become a fan on Facebook and like us at …
Ways to Evaluate Your SEO Competition
Maybe you have a well-established site that’s looking to make the final push toward a high-ranking search term. Maybe you haven’t even created your blog yet, but you’re trying to see how you’ll fit into your niche. Either way, you could benefit from seeing how you compare to your competitors …
Community: How to Create, Engage and Thrive
A thriving online community can be a huge asset for any brand, serving as a primary contact point between the client/consumer base and staff, an informal kind of focus group, and an inspiration for brand evangelists. Depending on your individual type of business, there are several different approaches you can …
12 Handy Free WordPress Plugins
There isn’t a shortage of WordPress plugins, including free ones – but what about the free ones that really work and make a difference? Those can be hard to weed through, especially if you want to make sure they work with the newest version of WordPress (3.1.1, currently) and if …
11 Internal Link Building Strategies
Spiders, bots, and users – oh, my! There are a lot of different kinds of people (or programs) looking at your site. Internal links can help both human users and search engine bots and spiders to understand what your site is talking about and how to get more information. But …