Comments on: Increasing Conversion On Pay Per Click Ads http://www.singlegrain.com/blog/increasing-conversion-on-pay-per-click-ads/ Search Engine Optimization and Pay Per Click Services in San Francisco Thu, 09 Feb 2012 19:47:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: REG CROWDER http://www.singlegrain.com/blog/increasing-conversion-on-pay-per-click-ads/#comment-26 REG CROWDER Sun, 24 Jun 2007 08:25:59 +0000 http://www.singlegrain.com/blog/increasing-conversion-on-pay-per-click-ads/#comment-26 THANK YOU! This is very practical and useful information. I am a freelance business journalist (formerly from the US and Canada) working in Europe. In the next year or so I am going to self-publish a book to help early-stage growth companies in the US and Canada find in the European capital markets the growth capital they need to take their businesses in the US and Canada to the next stage. (The European markets have NOT shut smaller companies out of the IPO market.) When I do that, I am REALLY going to need to put this kind of (excellent) advice to work. www.MediaBistro.com/RegCrowder THANK YOU! This is very practical and useful information. I am a freelance business journalist (formerly from the US and Canada) working in Europe. In the next year or so I am going to self-publish a book to help early-stage growth companies in the US and Canada find in the European capital markets the growth capital they need to take their businesses in the US and Canada to the next stage. (The European markets have NOT shut smaller companies out of the IPO market.) When I do that, I am REALLY going to need to put this kind of (excellent) advice to work.

http://www.MediaBistro.com/RegCrowder

]]> By: Contests Can Build Links, Traffic, and Buzz | Single Grain http://www.singlegrain.com/blog/increasing-conversion-on-pay-per-click-ads/#comment-25 Contests Can Build Links, Traffic, and Buzz | Single Grain Tue, 05 Jun 2007 18:07:57 +0000 http://www.singlegrain.com/blog/increasing-conversion-on-pay-per-click-ads/#comment-25 [...] What I just described above is also related to stirring up buzz about you and your blog. I’m talking about two different kinds of “buzz” – long-term and short-term buzz. The short-term buzz will start to stir during the beginning of the contest and will last throughout the end. This is good to have and might make a few people remember you, which is always nice. However, the best buzz is the long-term type, and to be honest, the best way to get this kind of buzz is to make the contest really worthwhile to the reader. I’m talking about a big prize! What constitutes a big prize? From what I’ve seen in the past, and the ones I remember best are the prizes worth $200+. This may seem like a lot to some people, but in the long run, it’s the cheapest way you’ll ever promote your blog. Ever. If you blog about gaming, then give away an Xbox 360 or something similar. If you can afford to swing this, then it could be one of the most strategic moves you’ll ever make to gain readers, traffic, and long-term buzz, and keep them. If you really want to have some fun with it, then give away something big, buy some reviews on a couple “A-lister” blogs and have them talk about the contest, and then set up a Google Adwords campaign to promote it. You won’t be able to fathom the amount of buzz and traffic you’ll create. The best part is – you’ll have a blast doing it! [...] [...] What I just described above is also related to stirring up buzz about you and your blog. I’m talking about two different kinds of “buzz” – long-term and short-term buzz. The short-term buzz will start to stir during the beginning of the contest and will last throughout the end. This is good to have and might make a few people remember you, which is always nice. However, the best buzz is the long-term type, and to be honest, the best way to get this kind of buzz is to make the contest really worthwhile to the reader. I’m talking about a big prize! What constitutes a big prize? From what I’ve seen in the past, and the ones I remember best are the prizes worth $200+. This may seem like a lot to some people, but in the long run, it’s the cheapest way you’ll ever promote your blog. Ever. If you blog about gaming, then give away an Xbox 360 or something similar. If you can afford to swing this, then it could be one of the most strategic moves you’ll ever make to gain readers, traffic, and long-term buzz, and keep them. If you really want to have some fun with it, then give away something big, buy some reviews on a couple “A-lister” blogs and have them talk about the contest, and then set up a Google Adwords campaign to promote it. You won’t be able to fathom the amount of buzz and traffic you’ll create. The best part is – you’ll have a blast doing it! [...]

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