First 5 Things You Should Ask Your SEO Clients
By Sujan Patel with 5 Comments
All of the answers to these questions will save you time and help you quickly develop focused and effective SEO strategies.
1.What demographics are you targeting? You can’t do a good job without this answer. If they don’t know, help them determine which demographics they should target.
2.What are your goals? A client’s goals should be your goals when developing an optimization campaign.
3.What is and what is not working with your current Internet marketing strategies? The client may and they may not know, but you want to pay close attention to their answers and figure out what other questions you should ask. Review their stats and compare them with the answers you receive for this question.
4.Are you prepared to make some changes to your web site and the copy on the site? Usually, there are many things that have to be revamped or adjusted. Sometimes there is a lot that needs to be changed. Clients need to understand this from the beginning so they can get use to the idea. Some people love their web sites and want nothing to change! These clients will take a little more time because you will need to explain why the changes need to be made.
5.What is your budget and what are your expectations? Clients typically have a budget in mind and they won’t go beyond that. Their budget helps you decide which services to offer and the best way to offer them. Also, if they expect to be #1 tomorrow they are mistaken. Some can get to #1, depending on which keywords they are using, but most clients have a lot of competition. Your clients need to understand the realities of optimization and they time and effort it takes to do well.
[...] Original post by Sujan Patel [...]
These are great starting questions and give a good start as to what we should offer a particular client.
If you are just starting out, follow these recommendations and you will get the basic information from your clients!
Great post, Sujan!
My first question as an SEO Consultant is mostly “Where do you think you have problems in Search, SEO”
You can see very easy if the client is a noob or a pro. Then you can start with your sales strategy.
Budget and stuff is interessting for PPC but not for SEO.
[...] First 5 Things You Should Ask Your SEO Clients By Sujan Patel All of the answers to these questions will save you time and help you quickly develop focused and effective SEO strategies. 1.What demographics are you targeting? You can’t do a good job without this answer. If they don’t know, … Single Grain – http://www.singlegrain.com [...]
Hey Sujan,
Great list! I’d also like to add “why should someone buy from you versus one of your competitors?”. I’d argue clients need to occupy a certain niche if they hope for any real long term success, otherwise they’re a “me too”, and won’t generate the necessary margins to sustain themselves longterm. The difference needs to be real and easily quantifiable, and not imagined (such as better service).