Think, for a second, about how you organize your email inbox as a personal user.  If you’re like the majority of email users today, you probably skim through the huge number of sales messages and newsletters you receive in search of personal correspondence – stopping…

No matter what type of website you operate, it has a purpose.  Maybe you’re trying to sell products, maybe you’re trying to generate leads for an offline business, or maybe you’re just trying to get people to take action on a social issue that’s important…

The phrase “The customer is always right” gets bandied about so often in the business world that it’s practically accepted as a de facto, without question truth.  But in my opinion, this sentiment sets a dangerous precedent.  Really, no group of people is ever “always”…

There’s no doubt about it – email marketing is a great way to both increase your company’s online sales and build relationships with current and potential customers.  Having an active email marketing list gives you the ability to follow-up with customers who haven’t yet purchased…

Thinking about launching a new content marketing campaign?  That’s great!  Content marketing is a great way to boost your website’s inbound traffic and brand recognition – that is, if it’s done correctly… Unfortunately, running a successful content marketing campaign isn’t as simple as tossing up…

By now, it’s been pretty well established that running your own email marketing list is one of today’s “must do” digital marketing techniques.  Unfortunately, though, opening an email marketing account and slapping an opt-in form onto your website doesn’t really constitute effective email marketing! Instead…

Without a doubt, human resources and hiring pose some of the biggest challenges to startup entrepreneurs when it comes to business operations.  While you might be great at coding or design, chances are you don’t have the extensive knowledge and training needed to see through…

As marketers, we all know that word-of-mouth advertising represents the “Holy Grail” of promotions.  When your business is so universally-known and well-regarded that you no longer need to invest significant amounts of capital in acquiring new clients, you’re able to free up both time and…

Friction is every webmaster’s worst enemy – and yet, too few of us take the time to understand friction and root out the elements on our sites that lead to this negative state of mind. Essentially, friction occurs when specific website elements interrupt its natural…

With yesterday’s acquisition of Instagram for $1 billion, will Facebook follow the path of Google and create its own monopoly similar to Google’s? Let’s take a look back at all of Google’s major acquisitions over the years: Add this infographic embed code to your blog!…

Conducting good keyword research is vitally important for your success online, simply because the web runs on keywords. Although many people create websites based on niches, ideas or specific types of information they’d like to share, it isn’t niches or thoughts that the search engine…

In some ways, LinkedIn is the red-headed step-child of the social networking world. There’s no chat feature? No way to post about the latest band you discovered or share funny pictures of your cat? But while some people might see this as evidence that the…