Content marketing is all the rage these days – and with good reason! A well-executed content marketing campaign can result in a steady stream of website visitors who arrive regularly on your site’s pages for months following the launch of each new content piece. And…
-
Are Your Content Marketing Campaigns Converting?
23 Mar. 2013 -
Harnessing the Power of Social Proof
20 Feb. 2013Although ‘social proof” might sound like an abstract concept, the reality is that you experience its effects throughout your daily life. When choosing an auto repair shop, you’re more likely to choose the mechanics that come highly recommended by your friends. Similarly, when shopping online,…
-
Why Your Blog Needs a Brand
23 Jan. 2013So you’ve decided to take advantage of the SEO and business building benefits that creating a blog entails. That’s great! But just in case you believe that launching your blog only involves installing WordPress, choosing a pretty theme and tossing up some content posts, think…
-
50 Content Marketing Resources
10 Oct. 2012If you’ve spent any amount of time on digital marketing websites recently, you’ve probably seen the buzz phrase “content marketing” being thrown around as often as industry favorites, “social media marketing” and “search engine optimization.” But what is this newest web marketing technique, and why…
-
Why Your Business Needs a Sense of Humor
5 Jul. 2011What do people first think of when they hear your company’s name? Do they remember the dry and dusty mission statement, the specs of the last machine they bought? Or do they remember the tweet saying “SO DOWN WITH THAT” when referring to a couple…
-
9 Companies Doing Facebook Right
21 Jun. 2011You can find plenty of companies on Facebook – but how many of them will give you a compelling reason to find them? This question encouraged us to check out companies big and small to see who is using Facebook to its full potential. Check…
-
9 Jobs to Do to Build Your Personal Brand
12 May. 2011Building a brand is a huge job, whether that brand represents a huge business or one individual. As an individual, you have both the advantage and disadvantage that everything you do becomes part of your brand. Being able to define and stay true to yourself…