Here we go again – another link building tip list. Single Grain is going to do you the favor of creating a list that’s not based on a single link bait tactic or thrown together with about 30 solid techniques, and 70 that will result in a negative ROI. These are the tips we use in our day-to-day to get websites convertible traffic and great search engine rankings, in a way that creates the great ROI businesses love.
We’ll spare you the 100 tips – we’ll stick to the nitty gritty, the stuff that creates solid, strong ranking increases that you, or your clients, will love.
1. Squidoo – Squidoo offers a nice resource to build an industry or company page. You can get a do-follow link back to your website, and if you spend enough time to build up your page, draw some other external links to that page that will help distribute juice back to your site. Plus, it’s a way to get another relevant company page ranking so you have less reputation management problems to worry about.
2. Crunchbase – a tech-company profile site that you can build out for your company with lots of cool, relevant data. Many mid-to-large sized level companies will already be listed.
3. Giveaways – hold a contest and offer a giveaway to some high authority, popular industry blogs. You’ll get links back to your site, and also form a relationship with the movers and shakers in the industry to get you some continuous positive PR and traffic streams.
4. Betas – Allow beta access to a new product or service in exchange for feedback/posts about your product. This is a great way to get immediate authority driven to your website and get the ball rolling in the SERPs.
5. Guest blog – Guest blogging on other industry blogs is an extremely easy way to get a good link with targeted anchor text from a blog of your choice. A good way to start in your quest is to use Google Blog Search, or simply search for “(Industry/Keyword) Blog”.
6. HQ Paid Link Directories – Yup, they’re still out there, and they’re still useful. We like Yahoo! Directory ($299 Yearly), BOTW.org ($150 yearly, $300 one-time), Buisness.com ($299 one-time, $249 with a coupon) and JoeAnt ($40 one-time), specifically.
7. Create a blog - If your website doesn’t have a blog yet, what are you waiting for? If you want constant, continuous links back to your site, blogs are the way to go. But don’t expect links to just come in if you start a blog – create solid, great content, and you will be rewarded with links in exchange.
8. Donate - Most philanthropic organizations will return a good deed with a link back to your organization, especially if you ask. You can donate your time in more ways than just monetarily, too. Have a company whose CEO is worth speaking with? Have him speak to Andrew Warner at Mixergy. Or volunteer to speak at a University, and get a link back.
9. Business.gov – Sign up for their forums and contribute naturally, you’ll get multiple .gov links back, with targeted anchor text, to your website.
10. Create great content – Content does not = links, but it’s at least somewhere in that equation and it takes up a great part of it. Before worrying about a lot of other tips on this list, think about creating great content that your users will enjoy. Do this, and you’ll find that getting links is a lot, lot easier.
11. Go to conferences – Conferences are a great way to develop links. If you speak, you can get immediate links. If you speak well, you can get even more, as attendees will link to you and reference your talk on their blogs. There’s also the networking with great people part that can create link alliances for you in the future.
12. Create More Social Media Links – How many calls to action are there on your blog, website, Facebook, Twitter, and Linkedin accounts? Are you maximizing every link opportunity you have? At the end of every post, are you asking someone to follow you, or subscribe to your RSS feed? Is your website link on your Twitter page(s), and noted in the background? Is every website of yours with a relevant business presence listed on Linkedin? The more you do this, the more traffic you will create, which in turn will create more links (with #10 – Create Great Content).
13. Check your friend list – You might just be thinking of your immediate circle of friends (the ones you call), for potential link targets. However, there are many more that are probably many more acquaintances you have that are more than willing to link to your site. Scour your Linkedin for friends with relevant website connections to your industry, and also on Facebook. E-mail your close friends and ask them nicely if they know anybody that connects to your business. Be willing and kind to these people and positive benefits will continue to flow both ways!
14. Interviews – I already mentioned Mixergy, but it works in multiple ways. The great thing about interviews is that they offer a hybrid of content and personal connection – making a repetition of former information interesting, because there is a human element involved. Get interviewed! Contact power players and ask them to be interviewed! You’ll probably reciprocal link with them, but the power of a good interview means that it will get disseminated throughout the internet and you’ll get link influxes from other people.
15. Business Alliances – Are there any business partners who see it in their best interests to have you succeed? Ask them for a link! Manufacturers or retailers might be very willing to link to your site.
16. Comment on Industry Blogs – No, not for the link. Comment, read, and participate, and throw the link in there, even if no-followed. Open the lines of the communication, and let the blogger know that you enjoy their blog, and you have a relevant industry website (do this by simply including it in the comment, not by plugging it). For the most popular blogs, this is also a good way to get noticed and start the lines of communication to eventually ask to guest blog.
17. Article Content Syndication – Create good content, relevant to your niche, and submit it to article directories such as GoArticles & EzineArticles. Make sure the article directory you submit to is a follow directory or you won’t get any link juice for your submissions. VREToolbar has a good Article Directory list to locate good, followed article directories.
18. Testimonials – Like a product or service within your industry? Have a CEO? That’s probably enough to get a link back to your site in a testimonial. Product/service providers love having positive reviews about their product, so reach out and offer positive feedback, you’ll probably get a link in return!
19. Link out – In your blog or on your site, find natural ways to link to other strong websites and services. Webmasters will frequently get pings about links to their site, and this will create a positive notion of yours in their mind. This will start the ball rolling to them linking to you, creating more traffic, and getting more links.