Your SEO can be influenced by every new addition to your website. However, sometimes you want a solution that is faster than calling someone in to help. If you improve one page at a time, following these steps will give you a clear advantage without lifting another finger. Scroll down for the ten best SEO techniques to use when you’re only updating one page or adding one post. So whether you’re using SEO for content writing, article writing, or posting on your blog, here are some ways to consider a change:
1. Write new content
Search engines are frequently checking webpages for new content. Keep adding blog posts, articles, or press releases, and periodically update the main content pages, too. Plus, any person who visits will notice how long ago your last news article was updated, and whether your site looks current.
2. Write it well
Spelling and grammar make a difference online. Use good quality writing to draw search engines and human eyes. The point is to do a good job explaining the product, not just stuffing any possible keyword anyway on your page.
3. Keep using the same idea/term phrased differently
Though this falls under the category of writing well, it is especially important when considering the importance of keywords to SEO. Many people will search for the same idea in different ways, so it is essential to change the phrases you use. Use keyword tools, if necessary, to give you more ideas of words or phrases related to your buzzwords.
4. Include one potential search term in the title
Write an interesting, eye-catching title – but don’t forget to explain what the article is about. Pick a keyword or phrase to focus on, and make sure that keyword appears in the title of the page or post. Remember that others might use the article title as a link back to your website. Make the title good enough to click on!
5. Make sure the page’s title tag is unique
Just changing the title of your post doesn’t always mean that the title tag of the page has been changed. The page title appears in the header, not in the page content, and sometimes it is automatically generated by your content management system. Double-check that all your pages do not have the same title tag.
6. Add alt tags to images
Search engines still are not very good at understanding images or multimedia, like audio and video. Make sure you add complete alt tags and descriptions to the images you include. As an added benefit, inserting alt tags helps people who are using screen readers to understand your website better.
7. Link to one other page of your website
It is important to foster deep links – links to pages within your website, instead of just the homepage. You can even add your own deep links from one page or post to another within your domain. Each link encourages people to click through, and helps both humans and search engines see your content.
8. Create descriptive text links
Search engines learn more about websites by viewing the link anchor text leading to a particular site. Instead of using generic terms like “click here,” phrase the sentence so that the end is the link, the most important part. For example: Learn more about linkbait strategies.
9. Add relevant tags/categories
Google and other search engines can access the tags and categories you use within your website. For that reason, add good tags and keywords to show a “description” of your page to search engines. The rule of thumb seems to be including between 5 and 10 links and/or tags to each post. Do not try to add too many – after a certain amount, the tags and categories are not respected by a search engine.
10. Link to it from social media
No, this step doesn’t take place while working on your articles, but is important to begin creating and fostering external deep links as soon as possible. Social media is a fast, powerful way for deep links to be created and shared.