Are Dashes and Underscores the Same?

There has been a lot of information floating around the Internet regarding dashes and underscores. A writer at CNET reported that he heard Matt Cutts speak at WordCamp 2001 in July and Matt said that underscores in URLs were either “now” or “soon to be” treated as word separators by …

Haste Makes Waste! SEO With End Results in Mind

Search engine optimization is great in that it can create nearly instant results across some major platforms. Imagine, you can add a page of content to your site and have it up in the rankings in literally weeks at most across Google, Yahoo, MSN, AOL and others… Hold it. Just …

How to Become a Delicious Power User

4 tips to consider if you want your articles to do well on Del.icio.us: 1.Creating lists about your niche and inform the reader as much as possible. 2.Create “How To” articles and consider making it a list. Lists to really well on Del.icio.us. 3.Discuss your success in grand terms, “How …

Don't Pay for an Education in PPC

Pay per click advertising is a necessary evil, even for the most experienced search engine optimization professionals. From geo-targeted to advanced site targeting, paid search campaigns are becoming increasingly important to the success of marketers everywhere. Running a successful campaign is not enough. Running a successful campaign while eliminating useless …

Is Facebook For Your Business?

Most of us know Facebook as a social network to connect with our college friends. Now that Facebook is open to everyone, how can businesses benefit? Is Facebook is succeeding as entertainment and as rolodex for your friends, or is it serving a useful business purpose? Business users are joining …

How Netscape Works

Netscape is a socially driven web site that has over 5,000,000 unique visitors every month. You can participate in Netscape four different ways: Read the Content – There are many ways you can find articles you are interested in: Netscape has “Netscape Anchors Recommend…” which is typically hot world-wide news …

Google AdWords: Campaign Optimizer Tools Available

Recently, Google released a feature in the Google AdWords members area that allows you to “optimize campaigns”. While search engine marketing firms claim to have been optimizing paid campaigns for years now – Google’s stepping up and providing the service to advertisers at no cost.

Social Media and Social Bookmarking Sites You Need to Know

Tapping into social media and social bookmarking is quickly becoming a critical element to any site promotion plan. But when it comes to using these sites, how do you know which ones are worth using – and which ones are just a waste of time? Today, I’ll dissect the major …

Three Quick Steps to Building Quality Links

Link popularity. Backlinks. Inbound links. Call them what you will, but your successful web site marketing plan will only become successful when you have acquired quality links that point to your domain in specific ways. If you are lazy or unmotivated – stop reading. If you are seriously committed to …

Guide To Video Search Optimization

Videos are an important part of web 2.0 and videos, if optimized properly, will show up in the SERPs (and this is what you want). So, where do you start? We have some suggestions: Research First There are two areas that in need be researched and compared. The keywords and …

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