There has been a lot of information floating around the Internet regarding dashes and underscores. A writer at CNET reported that he heard Matt Cutts speak at WordCamp 2001 in July and Matt said that underscores in URLs were either “now†or “soon to be†treated as word separators by …
Haste Makes Waste! SEO With End Results in Mind
Search engine optimization is great in that it can create nearly instant results across some major platforms. Imagine, you can add a page of content to your site and have it up in the rankings in literally weeks at most across Google, Yahoo, MSN, AOL and others… Hold it. Just …
Don't Pay for an Education in PPC
Pay per click advertising is a necessary evil, even for the most experienced search engine optimization professionals. From geo-targeted to advanced site targeting, paid search campaigns are becoming increasingly important to the success of marketers everywhere. Running a successful campaign is not enough. Running a successful campaign while eliminating useless …
Google AdWords: Campaign Optimizer Tools Available
Recently, Google released a feature in the Google AdWords members area that allows you to “optimize campaigns”. While search engine marketing firms claim to have been optimizing paid campaigns for years now – Google’s stepping up and providing the service to advertisers at no cost.
Three Quick Steps to Building Quality Links
Link popularity. Backlinks. Inbound links. Call them what you will, but your successful web site marketing plan will only become successful when you have acquired quality links that point to your domain in specific ways. If you are lazy or unmotivated – stop reading. If you are seriously committed to …